SMD300 - Social Media Capstone

Outline information
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Last revision date 2018-01-26 21:56:00.569
Last review date 2018-01-26 21:56:00.569

Subject Title
Social Media Capstone

Subject Description
This Capstone course will require you to combine multiple skills gained throughout the broader program and use them to create an actionable social media marketing plan on behalf of a real client assignment.
In addition, Capstone will include a look at what brands are successfully integrating social media into their brand building efforts and require active participation in assessing their effectiveness through group discussion.  Digital thought leaders will make guest appearances and active engagement will be required. 

Credit Status
This subject is a required one-credit course towards the Post-Diploma Social Media Certificate. SMD300 is a compulsory credit subject for students in the Social Media Graduate Certificate. 

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject the student will be able to:
1.       Explain ideas with clarity and precision both in writing and orally.
2.       Demonstrate information and digital literacy in the use of social media use for communication and audience engagement.
3.       Use critical thinking skills to contribute to a social media team within an organization.
4.       Show concern for individual differences (cultural, socioeconomic, global, etc.) in your social media decisions and actions.
5.       Advocate for ethical and responsible social media usage as a necessary part of an organization’s best practices.
6.       Analyze market and organizational fluctuations in order to adjust social media usage. 
7.       Propose high quality social media marketing campaigns to promote or advocate for an idea or product that is realistic to implement and within budget.
8.       Evaluate social media usage by organizations and individuals to determine the most effective communication strategies.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.