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Fashion advice from the pros

Vaughn Stafford-Gray and Andrew Kim from the Bay.

Representatives from the Bay — one of the nation's leading fashion retailers — visited Newnham Campus to speak with students studying in the School of Fashion.

Vaughn Stafford-Gray, head concierge, and Andrew Kim, associate director of men's fashion, talked about their positions and offered the students career advice.

Mr. Stafford-Gray discussed how the Bay is creating custom experiences to draw in its target clientele, and how students need to create their own personal brand image in order to be successful in their retail career.

Mr. Kim, meanwhile, spoke about the Bay’s retail and fashion philosophy, and how he worked his way up to the position he now holds.

More than 100 students from the Fashion Business, Fashion Business Management, Fashion Studies and Visual Merchandising Arts programs attended the event.