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Marketing students meet with professionals in advertising and marketing

panel discussion

Students from the School of Marketing took part in the Next Generation Day iniative that is part of FFWD Advertising & Marketing Week.

Their day began at TIFF Bell Lightbox, where they listened to a panel of professionals from the advertising and marketing industry, followed by an extensive Q&A period.

In the afternoon, students were taken to various advertising agencies, such as Mosiac (pictured below), and worked with an interdisciplinary team of strategic and creative pros to contribute ideas to an ongoing agency project.

Mosiac agency

FFWD Advertising & Marketing Week profiles the accomplishments of the Canadian communications industry.