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Seneca students win silver in advertising contest

Creative Advertising students and professor

Creative Advertising Program Co-ordinator and Professor Anthony Kalamut (centre) with students (from left to right) Belinda Papa, Joey Alcaro, Patrica Cilcus, Steve Ierullo, Jerome Braddy and Noel Matta.


Creative Advertising students Belinda Papa, Joey Alcaro, Patrica Cilcus, Steve Ierullo, Jerome Braddy and Noel Matta captured silver in the Grip Limited Juicer Student Advertising Competition.

Nine colleges and universities from Ontario and Quebec took part in this annual contest, hosted by advertising agency Grip Limited. Each team was tasked with solving a case study provided by Expedia.ca.

"The competition was really challenging and pushed the team to think deeper and bigger,” said team member Joey Alcaro. “Getting to work with a great team and being able to represent Seneca has proved to be a rewarding experience I won't soon forget."

The Grip Limited Juicer Student Advertising Competition was launched last year to provide advertising students the opportunity to test their strategic and creative advertising skills. At that inaugural event Seneca won gold.

Students from this latest competition will be selected and interviewed to be part of the paid four-month apprenticeship program at Grip Limited.

"Thank you Grip Limited and Expedia.ca for an awesome and challenging brief,” said Creative Advertising Program Co-ordinator and Professor Anthony Kalamut. “It was as realistic an opportunity any student of advertising could ask for. The future of our industry is very bright as showcased in the Juicer.”