Seneca/York Joint Degrees

The following programs are offered jointly between Seneca College and York University. Interested students must first meet York University entrance requirements and have completed a specific number of courses at York before applying to the Seneca portion of the program.

Broadcasting - Radio 

Students learn fundamental skills in on-air presentation, script writing, and audio production necessary to create and produce effective radio programming. The aim of the program is to give students a high degree of competency that will enable them to begin careers within the broadcast industry. Graduates earn a Seneca diploma in Broadcasting - Radio and a York University Bachelor of Arts Degree.

Broadcasting - Television

Students learn fundamental skills in visualization, script writing, and audio/video production necessary to create and produce effective television programming. The aim of the program is to give students a high degree of competency that will enable them to begin careers within the broadcast industry. This program is recommended for students interested in television production within television stations, production companies, and post production companies. Graduates earn a Seneca diploma in Broadcasting - Television and a York University Bachelor of Arts Degree.

Creative Advertising

The Creative Advertising program focuses on the strategic planning and creation of advertising and marketing communications for both print and broadcast. Attention is paid to the principles of advertising as they are applied across a broad spectrum of disciplines in the expanding field of advertising and marketing communications. Particular emphasis is placed on creative concept development and the writing of persuasive advertising copy. Graduates earn a Seneca diploma in Creative Advertising and a York University Bachelor of Arts Degree.  Graduates earn a Seneca diploma in Journalism - Broadcast and a York University Bachelor of Arts Degree.

Journalism - Broadcast

Students receive training in radio, television and new media journalism skills. The aim of the program is to give students a high degree of competency and knowledge, in order to be able to obtain entry-level positions in a broad spectrum of radio and television information programming. The program is recommended for students with a great desire for storytelling and disseminating information about news, public affairs, entertainment and sports. Research, critical thinking, media analysis, writing and performance skills are emphasized in this program.  Graduates earn a Seneca diploma in Creative Advertising and a York University Bachelor of Arts Degree.