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Brand Management

Brand Management

(Optional Co-op)

Program Code:BMK
Campus:Markham
Duration:2 Semesters (8 Months)
Offered:Fall
Credential Awarded:Ontario College Graduate Certificate

Program Description

Brand Management involves understanding all aspects of a brand and then devising a plan in order to build brand equity. Seneca's Brand Management graduate certificate program will focus on providing you with the skills and knowledge to develop and execute successful brand strategies in today's digital environment that are focused on consumers. You will learn from a range of instructional styles, have an opportunity to work on case studies and build relationships with industry professionals through industry/association field work or optional co-op. The faculty encourages you to leverage your background in marketing, sales, psychology, economics, management or mathematics to develop strategies with your peers.

Admission Requirements

Program Eligibility:

  • A recognized degree from an accredited institution with a specialization in a marketing-related discipline (e.g. commerce, economics, statistics, social psychology, cultural anthropology) from an accredited institution; OR
  • Mature applicants with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided.
  • English proficiency at the postsecondary level.

Note:

Applicants with a recognized degree from an accredited institution, who lack marketing-related courses, are encouraged to apply for the Marketing Management Graduate Certificate.

Fees

Loading Tuition Costs

Your Career

Brand Management is one of the major factors in any company's success. As a graduate from Seneca's Brand Management program, you'll be prepared for a wide range of rewarding careers. Positions of employment may include: assistant brand/product managers, brand consultants, brand strategists and assistant marketing manager in the growing service and product sectors. You may also find your career on the product and service side of business and marketing.

Co-operative Education Option

During the first semester, you'll have the opportunity to apply for admission to the co-op option. Co-op provides you with the opportunity to secure a paid work-term at the end of semester two. It also allows you to benefit from a combination of classroom learning and real-world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co-op entrance requirements in order to be considered.

Co-op Model
  Fall Winter Summer
Year 1 Semester 1 Semester 2 Work Term

Affiliations/Associations

  • American Marketing Association (AMA)
  • Internet Advertising Bureau of Canada (IAB)
  • The Canadian Professional Sales Association (CPSA)
  • Canadian Marketing Association (CMA)
  • Greater Toronto Marketing Alliance (GTMA)

Transfer Credit/Pathways

The Degree and Credit Transfer Office provides a number of services for students continuing their education at Seneca, and for graduating students considering degree transfer options.

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at various post-secondary institutions. Please refer to the Degree Transfer Guide for more information.

Transfer Credit may be granted for courses deemed equivalent to courses at Seneca that have been completed at recognized postsecondary institutions. Additional information is available online.

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.

Courses

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2016/2017 Academic Year

Semester 1
BMK710 Brand Strategy I
BMK711 Brand Metrics I
BMK713 Advertising and Promotion
CRM700 CRM - Process and Patterns I
MKM701 Applied Marketing Research
 
Semester 2
BMK810 Brand Strategy II
BMK811 Brand Metrics II
BMK812 Integrated Brand Communications
KMK915 Digital Marketing
MKM916 Interactive Marketing
CPP100 Co-op Professional Theory (co-op option only)
 
Co-op Work Term
CPP200 Co-op Professional Practice (co-op option only)
CWT100 Co-op Work-Term (co-op option only)

2015/2016 Academic Year

Semester 1
BMK710 Brand Strategy I
BMK711 Brand Metrics I
BMK713 Advertising and Promotion
CRM700 CRM - Process and Patterns I
MKM701 Applied Marketing Research
 
Semester 2
BMK810 Brand Strategy II
BMK811 Brand Metrics II
BMK812 Integrated Brand Communications
KMK915 Digital Marketing
MKM916 Interactive Marketing
CPP100 Co-op Professional Theory (co-op option only)
 
Co-op Work Term
CPP200 Co-op Professional Practice (co-op option only)
CWT100 Co-op Work-Term (co-op option only)

Contact Us

Admissions Advisors:
Domestic Admissions Advisor: Cindy Cyrus
(416) 491-5050 Ext. 22806
Cindy.Cyrus@senecacollege.ca
International Admissions Advisor: Valentyna Gorodovych
(416) 491-5050 Ext. 22432
Valentyna.Gorodovych@senecacollege.ca
Registration & Records Advisor:
  Marc Combetto
(416) 491-5050 Ext. 77435
Marc.Combetto@senecacollege.ca
Program Contacts:
Student Advisor: Izabela Loranty
(416) 491-5050 Ext. 77547
Izabela.Loranty@senecacollege.ca
Program Coordinator: Robert Carroll
(416) 491-5050 Ext. 77417
Robert.Carroll@senecacollege.ca
Co-op Coordinator: Kim Adshade
(416) 491-5050 Ext. 77622
Kim.Adshade@senecacollege.ca
Program Chair: Michael Hobeck
(416) 491-5050 Ext. 77459
Michael.Hobeck@senecacollege.ca
Additional Contacts:
  Financial Aid & Awards

 

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