|Duration:||2 Semesters (8 Months)|
|Credential Awarded:||Ontario College Graduate Certificate|
Brand Management involves understanding all aspects of a brand and then devising a plan in order to build brand equity. Seneca's Brand Management graduate certificate program will focus on providing you with the skills and knowledge to develop and execute successful brand strategies in today's digital environment that are focused on consumers. You will learn from a range of instructional styles, have an opportunity to work on case studies and build relationships with industry professionals through industry/association field work or optional co–op. The faculty encourages you to leverage your background in marketing, sales, psychology, economics, management or mathematics to develop strategies with your peers.
- A recognized degree from an accredited institution with a specialization in a marketing-related discipline (e.g. commerce, economics, statistics, social psychology, cultural anthropology) from an accredited institution; OR
- Mature applicants with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided.
- English proficiency at the postsecondary level.
Applicants with a recognized degree from an accredited institution, who lack marketing-related courses, are encouraged to apply for the Marketing Management Graduate Certificate.
Brand Management is one of the major factors in any company's success. As a graduate from Seneca’s Brand Management program, you'll be prepared for a wide range of rewarding careers. Positions of employment may include: assistant brand/product managers, brand consultants, brand strategists and assistant marketing manager in the growing service and product sectors. You may also find your career on the product and service side of business and marketing.
Co-operative Education Option
During the first semester, you'll have the opportunity to apply for admission to the co-op option. Co-op provides you with the opportunity to secure a paid work-term at the end of semester two. It also allows you to benefit from a combination of classroom learning and real-world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co-op entrance requirements in order to be considered.
|Year 1||Semester 1||Semester 2||Work-Term|
- American Marketing Association (AMA)
- Internet Advertising Bureau of Canada (IAB)
- The Canadian Professional Sales Association (CPSA)
- Canadian Marketing Association (CMA)
- Greater Toronto Marketing Alliance (GTMA)
Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):
|Davenport University||• Any relevant Bachelor or Master of Business Administration|
|Griffith University||• Master of Marketing|
Important Academic Dates
Please take a few moments to view Important Academic Dates for your relevant term.
Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.
|2014/2015 Academic Year|
|Semester 1||Course Name||Hrs/Wk|
|BMK710||Brand Strategy I||4|
|BMK711||Brand Metrics I||4|
|BMK713||Advertising and Promotion||4|
|BMK714||Strategic Project I||1|
|CRM700||CRM - Process and Patterns I||4|
|MKM701||Applied Marketing Research||4|
|Semester 2||Course Name||Hrs/Wk|
|BMK810||Brand Strategy II||4|
|BMK811||Brand Metrics II||4|
|BMK812||Integrated Brand Communications||4|
|CPP100||Co-op Professional Theory (co-op option only)||1|
|CPP200||Co-op Professional Practice (co-op option only)||1|
|Co-op Work-Term (co-op option only)|
|2015/2016 Academic Year|
|Brand Strategy I|
|Brand Metrics I|
|Advertising and Promotion|
|Applied Market Research|
|CRM - Process and Patterns I|
|Brand Strategy II|
|Brand Metrics II|
|Integrated Brand Communications|
|Co-op Professional Theory (co-op option only)|
|Co-op Professional Practice (co-op option only)|
|Co-op Work-Term (co-op option only)|
|Domestic Admissions Advisor:||Telephone: (416) 491-5050 Ext. 22840
|International Admissions Advisor:||Ida Yee
Telephone: (416) 491-5050 Ext. 22405
|Registration & Records Advisor:|
Telephone: (416) 491-5050 Ext. 77435
|Student Advisor:||Izabela Loranty
Telephone: (416) 491-5050 Ext. 77547
|Program Coordinator:||Robert Carroll
Telephone: (416) 491-5050 Ext. 77417
|Co-op Coordinator:||Krista Lonergan
Telephone: (416) 491-5050 Ext. 77622
|Program Acting Chair:||Margaret Osborne
Telephone: (416) 491-5050 Ext. 77453