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Brand Management

Brand Management

Program Code:BMK
Campus:Markham
Duration:2 Semesters (8 Months)
Offered:Fall
Credential Awarded:Ontario College Graduate Certificate
Work-Integrated Learning:Optional Work Term

Program Description

Brand Management involves understanding all aspects of a brand and then devising a plan in order to build brand equity. Seneca's Brand Management graduate certificate program will focus on providing you with the skills and knowledge to develop and execute successful brand strategies in today's digital environment that are focused on consumers. You will learn from a range of instructional styles, have an opportunity to work on case studies and build relationships with industry professionals through industry/association field work or optional work term. The faculty encourages you to leverage your background in marketing, sales, psychology, economics, management or mathematics to develop strategies with your peers.

Admission Requirements

Program Eligibility:

  • A recognized degree from an accredited institution with a specialization in a marketing-related discipline (e.g. commerce, economics, statistics, social psychology, cultural anthropology) from an accredited institution; OR
  • Mature applicants with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided.
  • English proficiency at the postsecondary level.

Note:

Applicants with a recognized degree from an accredited institution, who lack marketing-related courses, are encouraged to apply for the Marketing Management Graduate Certificate.

Fees

Loading Tuition Costs

Your Career

Brand Management is one of the major factors in any company's success. As a graduate from Seneca's Brand Management program, you'll be prepared for a wide range of rewarding careers. Positions of employment may include: assistant brand/product managers, brand consultants, brand strategists and assistant marketing manager in the growing service and product sectors. You may also find your career on the product and service side of business and marketing.

Work-Integrated Learning - Optional

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Work-Integrated Learning Model
  Fall Winter Summer
Year 1 Semester 1 Semester 2 Work Term

Affiliations/Associations

  • American Marketing Association (AMA)
  • Internet Advertising Bureau of Canada (IAB)
  • The Canadian Professional Sales Association (CPSA)
  • Canadian Marketing Association (CMA)
  • Greater Toronto Marketing Alliance (GTMA)

Transfer Credit/Pathways

The Degree and Credit Transfer Office provides a number of services for students continuing their education at Seneca, and for graduating students considering degree transfer options.

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at various post-secondary institutions. Please refer to the Degree Transfer Guide for more information.

Transfer Credit may be granted for courses deemed equivalent to courses at Seneca that have been completed at recognized postsecondary institutions. Additional information is available online.

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.

Courses

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2017/2018 Academic Year

Semester 1
BMK710 Brand Strategy I
BMK711 Brand Metrics I
BMK713 Advertising and Promotion
CRM700 CRM - Process and Patterns I
MKM701 Applied Marketing Research
 
Semester 2
BMK810 Brand Strategy II
BMK811 Brand Metrics II
BMK812 Integrated Brand Communications
KMK915 Digital Marketing
MKM916 Interactive Marketing
WTP100 Work Term Preparation (Work-Integrated Learning option only)
 
Work-Integrated Learning Term
BMK441 Brand Management, Work Term (Work-Integrated Learning option only)

2016/2017 Academic Year

Semester 1
BMK710 Brand Strategy I
BMK711 Brand Metrics I
BMK713 Advertising and Promotion
CRM700 CRM - Process and Patterns I
MKM701 Applied Marketing Research
 
Semester 2
BMK810 Brand Strategy II
BMK811 Brand Metrics II
BMK812 Integrated Brand Communications
KMK915 Digital Marketing
MKM916 Interactive Marketing
CPP100 or
WTP100
Co-op Professional Theory (Work-Integrated Learning option only) or
Work Term Preparation (Work-Integrated Learning option only)
 
Work-Integrated Learning Term
CPP200 or
WIL100
Work-Integrated Learning Professional Practice (Work-Integrated Learning option only) or
Work-Integrated Learning (Work-Integrated Learning option only)
CWT100 or
BMK441
Work Term (Work-Integrated Learning option only) or
Brand Management, Work Term (Work-Integrated Learning option only)

Contact Us

Admissions Advisors:
Domestic Admissions Advisor: Alex Tyo
(416) 491-5050 Ext. 22804
Alexander.Tyo@senecacollege.ca
International Admissions Advisor: International Admissions
(416) 491-5050 Ext. 22364
InternationalAdmissions@senecacollege.ca
Registration & Records Advisor:
  Yuliya Krasko
(416) 491-5050 Ext. 77434
Yuliya.Krasko@senecacollege.ca
Program Contacts:
Student Advisor: Izabela Loranty
(416) 491-5050 Ext. 77547
Izabela.Loranty@senecacollege.ca
Program Coordinator: Robert Carroll
(416) 491-5050 Ext. 77417
Robert.Carroll@senecacollege.ca
Work-Integrated Learning Coordinator: Kim Adshade
(416) 491-5050 Ext. 77622
Kim.Adshade@senecacollege.ca
Program Chair (Interim): Angela Zigras
(416) 491-5050 Ext. 77531
Angela.Zigras@senecacollege.ca
Additional Contacts:
  Financial Aid & Awards
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