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Honours Bachelor of Commerce - Marketing

Honours Bachelor of Commerce - Marketing


Program Code:BMRK
Duration:8 Semesters (4 Years)
Credential Awarded:Honours Bachelor of Commerce - Marketing

Program Description

The Honours Bachelor of Commerce – Marketing degree program has been designed to meet the knowledge and skill level requirements to develop strong grounding in general management fundamentals, proven ability to develop relevant marketing strategies, and a deep expertise in business analytics and the marketing insights they generate.

Admission Requirements

Program Eligibility:

Ontario Secondary School Diploma (OSSD) or equivalent including six Grade 12 (U) or (M) courses with a minimum overall average of 65%, or a mature applicant (21 years or older and has been out of high school for a minimum of two years). Mature applicants should disclose all previous postsecondary transcripts which may be used for admission decisions.

Required courses - minimum final grade of 65% in each:

  • English: Grade 12 ENG 4 (U)
  • Mathematics: any Grade 12 (U)

Applicants must meet Seneca English Proficiency requirements for degree programs.



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Your Career

Graduates will have the tools to challenge paradigms and push creative boundaries to deliver value immediately upon graduation. They will lead product, service and communication innovation while successfully collaborating with multi-function internal and external teams. The ability to adapt to emerging trends and technologies while grounding their work in marketing research and the strategic use of descriptive, predictive and prescriptive analytics is another key characteristics of the graduate of this degree program.

Graduates will be uniquely qualified to develop marketing strategies across traditional and emerging digital media and distribution channels, aspiring towards 360-degree customer engagement with campaigns grounded in marketing analytics. They will demonstrate a deep understanding of how marketing strategy fits into both the micro- and macro- business context.

Graduates will exit not only with the technical skills required for employment but, also with the following employer-sought attributes: creative problem-solving, curiosity, adaptability, resiliency, strong communication skills, and the ability to manage projects and deliver results.

The Honours Bachelor of Commerce – Marketing degree program prepares students for diverse careers in marketing strategy and marketing analytics, such as Marketing Analyst, Product Manager, Marketing Manager, Marketing Assistant, Digital Media Specialist, Social Media Manager, and Advertising and Promotions Manager.

Transfer Credit/Pathways

The Degree and Credit Transfer Office provides a number of services for students continuing their education at Seneca, and for graduating students considering degree transfer options.

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at various post-secondary institutions. Please refer to the Degree Transfer Guide for more information.

Transfer Credit may be granted for courses deemed equivalent to courses at Seneca that have been completed at recognized postsecondary institutions. Additional information is available online.

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.


Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

Also see: English and Liberal Studies requirements.

2017/2018 Academic Year

Semester 1
ACC180 Management Accounting
ENG106 Writing Strategies
MAT182 Quantitative Decision Making I
MGT181 Management I
MRT183 Marketing I
Semester 2
ENG205 Applied Communication for Business and Industry
MAT192 Quantitative Decision Making II
MGT191 Management II
MRT193 Marketing II
MRT195 Applications for Marketing Decisions
Semester 3
ACC280 Corporate Finance
LSP400 Presentation Skills
MRT285 Applications for Market Intelligence
MRT287 Marketing Research I
MRT295 Marketing Planning and Strategy
Semester 4
COM290 Visual Communication
MGT290 Microeconomics
MRT296 Integrated Marketing Communications
MRT297 Productive Analytics for Marketing
OPT295 Operations Management I
Semester 5
MGT385 Business Law and Ethics
MGT390 Macroeconomics
MRT386 Consumer Behaviour
MRT387 Marketing Analytics
plus: Liberal Studies Course
Semester 6
CPP600 Co-op Professional Practice
MGT381 Management III
MRT398 Direct and Interactive Marketing
MRT399 Customer Relationship Management
OPT395 Operations Management II
plus: Liberal Studies Course
Co-op Work-Term
CWT100 Co-op Work Term
Semester 7
CPP700 Co-op Integration and Career Planning
MRT480 Business to Business Marketing
MRT481 Data Mining for Direct Marketing
MRT487 Marketing Research II
ORG481 Organizational Behaviour
plus: Liberal Studies Course
Semester 8
MGT482 Leadership
MRT491 Marketing Research Capstone
MRT492 Brand Management
MRT493 Social Media Intelligence and Web Analytics
plus: Liberal Studies Course

Contact Us

Admissions Advisors:
Domestic Admissions Advisor: Margita Petersons
(416) 491-5050 Ext. 22804
International Admissions Advisor: To be announced
Registration & Records Advisor:
  Aaron Bradley
(416) 491-5050 Ext. 22462
Program Contacts:
Student Advisor: Izabela Loranty
(416) 491-5050 Ext. 77547
Program Chair: Michael Hobeck
(416) 491-5050 Ext. 77459
Additional Contacts:
  Financial Aid & Awards
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