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  • Creative Advertising

    Creative Advertising

(Joint Seneca/York)

Program Code:CABY
Campus:Markham
Duration:4 Semesters (2 Years)
Start Dates:Summer, Fall, Winter,
Start dates are subject to change
Credential Awarded:Ontario College Diploma

Program Description

As a student in CAB, you’ll focus on the strategic planning and creation of advertising and marketing communications for both print and broadcast. Your studies will include the principles of advertising as they are applied across a broad spectrum of disciplines within the expanding field of advertising and marketing communications. In particular, you’ll focus on creative concept development and the writing of persuasive advertising copy.

In the first year you’ll gain understanding of the foundations of creative advertising, and develop the skills necessary to apply the principles of effective communication. In the second year you’ll plan and produce all aspects of complete advertising campaigns from business plan through to final creative execution.

In the final semester you’ll apply to a careeroriented “stream” with the opportunity to specialize in creative development or business management. In addition, you’ll participate in a self-directed learning practicum, which may include field placement or pre-approved independent projects and workshops.

This program is recommended for students who are interested in the co-ordination and creation of effective advertising and marketing communications. The advertising industry is an exciting fast-paced environment. To succeed in this field, you’ll need a strong imagination and superior writing and interpersonal skills.

Graduates of CAB join advertising agencies, major corporate advertising departments, newspapers, magazines and broadcasting companies. There are also opportunities in corporate communications firms, advertising sales and related fields.

Admission Requirements

Program Eligibility:

  • Seneca College and York University offer a joint program which allows students to earn a Seneca diploma in Creative Advertising and a York University Bachelor of Arts Degree. This program is for students who have completed two years of a B.A. program, or three years of an honours B.A. program at York University. Information on the joint program may be obtained from the Advising Centre, Faculty of Arts, York University, or from the Admissions Office, Seneca College.

Fees

Loading Tuition Costs

Your Career

Build a career in the creative and fast-paced world of advertising. Your Creative Advertising diploma could lead to positions in the advertising and communications departments of a wide range of businesses. You may find yourself working as an advertising copywriter, account executive, media buyer, and marketing communications co-ordinator in the creative, media, and client services departments of advertising and sales promotion agencies.

Joint Program with York University

Program Code: CABY

Seneca College and York University offer a joint program which allows students to earn a Seneca diploma in Creative Advertising and a York University Bachelor of Arts Degree. This program is for students who have completed two years of a B.A. program, or three years of an honours B.A. program at York University. Information on the joint program may be obtained from the Advising Centre, Faculty of Arts, York University, or from the Admissions Office, Seneca College.

Diploma to Degree... and Beyond

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):

Affiliations and Associations

  • Advertising and Design Club of Canada
  • Advertising Educators Association of Canada
  • Art Director Club (New York)
  • One Club (New York)

General Education

One of the general education subjects must be a literature subject (from any category) for which EAC150 is a pre-requisite.

Curriculum

Foundations
Semester 1 Subject Name Hrs/Wk
CAB001 Advertising Insights 2
CAB115 Introduction to Advertising Design and Layout 3
CAB137 Effective Communication and Presentation 3
CAB162 Introduction to Copywriting 3
CAB180 Advertising Principles and Practices 2
CAB190 Introduction: Integrated Marketing and Communication 3
EAC150 College English 3
ICA001 Introduction to Computers and Applications 2
PSY204 Perception and Communication 3
 
Development
Semester 2 Subject Name Hrs/Wk
CAB002 Advertising Trends II 2
CAB200 Desktop Publishing I 3
CAB214 Advertising Campaign Concept Development 4
CAB240 Advertising Media Planning 3
CAB282 Copywriting for Broadcast Media 3
CAB290 Introduction to Advertising Research 3
EAC394 Effective Business Writing 3
XXXXXX General Education Option 3
 
Planning
Semester 3 Subject Name Hrs/Wk
CAB003 Your Career Stream 4
CAB300 Desktop Publishing II 3
CAB312 Interactive and Integrated Media I 3
CAB315 * Advertising Concept Development II 3
CAB328 Advertising Campaign Planning 3
CAB342 Advanced Copywriting Skills 3
CAB352 * Copywriting for Direct Response Advertising 2
CAB390 ** Applied Advertising Campaign Research 2
CAB399 ** Public Relations the Profession and Practice 3
XXXXXX General Education Option 3

* Students select CAB315 and CAB342 for Creative Career stream.
** Students select CAB390 and CAB399 for Business Career stream.

 

CREATIVE STREAM
Semester 4 Subject Name Hrs/Wk
CAB400 Desktop for Portfolio Development 3
CAB402 Creative Portfolio Workshop 3
CAB414 Interactive and Integrated Media II 3
CAB444 Advertising: Concept Development and Strategic Executions 3
CAB450 Your Career Launch 2
CAB482 Creative Development - Direct Response 2
FPL408 Field Placement/Independent Project
XXXXXX General Education Option 3

 

BUSINESS STREAM
Semester 4 Subject Name Hrs/Wk
CAB444 Advertising: Concept Development and Strategic Executions 3
CAB450 Your Career Launch 2
CAB460 Advanced Media Planning 3
CAB462 Public Relations and Event Planning 3
CAB470 Account Management 3
CAB472 Business Management - Direct Response 2
FPL408 Field Placement/Independent Project
XXXXXX General Education Option 3

Streaming subject to enrolment (students are required to make "stream" selection by week 8 of the third semester).

Contact Us

For more information, please visit: http://sca.senecac.on.ca.
Admissions Advisors:
Domestic Admissions Advisor: Margita Petersons
Telephone: (416) 491-5050 Ext. 22804
Email: Margita.Petersons@senecacollege.ca
International Admissions Advisor: Gina Lombardi
Telephone: (416) 491-5050 Ext. 22405
Email: Gina.Lombardi@senecacollege.ca
Registration & Records Advisor:
  Marc Combetto
Telephone: (416) 491-5050 Ext. 77435
Email: Marc.Combetto@senecacollege.ca
Program Contacts:
Student Advisor: Lisa Atkins
Telephone: (416) 491-5050 Ext. 77549
Email: Lisa.Atkins@senecacollege.ca
Program Coordinator: Anthony Kalamut
Telephone: (416) 491-5050 Ext. 77219
Email: Anthony.Kalamut@senecacollege.ca
Program Acting Chair: Margaret Osborne
Telephone: (416) 491-5050 Ext. 77453
Email: Margaret.Osborne@senecacollege.ca

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Video

Creative Advertising

Professor/Program Co-ordinator Anthony Kalamut talks about Seneca's Creative Advertising program and how it prepares students for their careers. Video


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