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  • Corporate Communications (Effective Fall 2015 - name change: Public Relations - Corporate Communications - PRC)

    Corporate Communications (Effective Fall 2015 - name change: Public Relations - Corporate Communications - PRC)

Program Code:CCM
Campus:Seneca@York
Duration:2 Semesters (1 Year)
Start Dates:Fall, Winter,
Start dates are subject to change. Twelve-month Co-op Education (CCMC) and eight-month regular (CCM) programs are available.
Credential Awarded:Ontario College Graduate Certificate

Program Description

This program is an intensive learning experience that will prepare you to be a flexible public relations and communications practitioner with excellent management, research, writing, technical and social skills. You'll be capable of working independently and becoming productive quickly in a communications or consulting position. Employers and academics in Europe, the USA and most Commonwealth countries now recognize that the practice of public relations (corporate communications) is an applied discipline grounded in its immediate social context. To succeed in the field, practitioners need to develop and apply public relations administration skills and the knowledge of how contemporary societies work and interact with commercial, institutional and political forces and trends.

Consequently, your studies in the Public Relations - Corporate Communications program will provide you with a solid foundation in at least one of several bodies of knowledge before studying public relations. These include political science, economics, history, English literature, sociology, psychology, science, philosophy and business or public administration.

You'll benefit from our commitment to experiential learning. Throughout the program, you’ll gain knowledge from other students and acquire important professional skills from hands-on exercises. You'll also learn from expert professors. Public Relations - Corporate Communications is a career-focused program that emphasizes public relations research, a global perspective and active learning. To succeed as a student, you must be prepared to work productively and closely with other students and the professors.

In addition to tuition and living expenses, you should budget approximately $1,200 for textbooks and $500 for incidentals associated with various class and research activities.

Study in Europe

Enrol in the Public Relations - Corporate Communications program in September and you'll have the option of completing your second semester at a "Seneca partner" college or university in Belgium, The Netherlands or France. We have exchange opportunities that allow our students to study corporate communication abroad for one semester for no additional tuition fees, while receiving full credit toward graduation from Seneca. A limited number of places are available each year and students are selected by committee.

Admission Requirements

Program Eligibility:

  • A recognized degree or three-year post-secondary diploma from an accredited institution.
  • English proficiency at the post-secondary level.

Additional Requirements:

  • Statement of interest
  • Writing test

Applicant Selection:

  • Applicants will be invited to attend an orientation session where they will complete the writing test and submit their statement of interest.
  • Applicants will be ranked based on the strength of their statement of interest and writing test.
  • Admission to this program is competitive. Only the top ranked applicants will be offered a seat in the program.

Note:

  • Selected applicants should have a computer with contemporary word processing and spreadsheet software and a printer.

Fees

Loading Tuition Costs

Your Career

Focus your career on public relations management. Upon completion of our two-semester Public Relations - Corporate Communications program, you'll be prepared for employment in a variety of sectors and organizations, including business, public relations consultancies, investor relations consultancies, professional associations, government relations consultancies and non-profit organizations. As an articulate and effective communications practitioner with excellent managerial, strategic planning, writing, speaking, technical and social skills, you'll be well-equipped to meet the corporate communications needs of most organizations. Initially, you may accept an entry-level public relations or promotional position before moving on to a communications career in such areas as issues management, crisis communication, employee relations, media relations, financial communications and investor relations, government relations, speech writing, special event planning and spokesperson training. You may also choose to apply the knowledge gained in this program to careers other than public relations.

Professional Certification

Seneca's Corporate Communications Program is the only public relations program in Canada to be certified by the Public Relations Society of America (PRSA), the world's largest professional organization for public relations practitioners.

It is also officially recognized by the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).

The curriculum has been developed based on recommendations and standards of the PRSA and the International Public Relations Association (IPRA). IPRA, a group of senior public relations practitioners from 100 countries is based in London, England. It actively engages in research and conducts an international congress every three years, with the aim of advancing public relations practice and education on a global level. Our program is guided by the recommendations of the IPRA International Commission on Public Relations Education. The training of students for the public relations profession implies curricula and internships that equip them for the kind of future environment in which they will be working, not just that which exists today.

Transfer Pathways

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):

U.S.

University/CollegeDegrees Available
Davenport University• Any relevant Bachelor or Master of Business Administration
Rutgers, The State University of New Jersey• Master's in Communication and Information Studies (MCIS)

International

University/CollegeDegrees Available
Cape Peninsula University of Technology• Master's Degree in Public Relations Management
University of Central Lancashire• Master's Program in Strategic Communication
Griffith University• Master of Arts in Journalism and Mass Communication or Master of Arts and Media
Royal Melbourne Institute of Technology• Master of Communication by Coursework

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.

Courses

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2014/2015 Academic Year
Semester 1 Course Name Hrs/Wk
CCM701 Writing for Public Relations Practitioners I 3
CCM707 Internet Social Media 2
CCM708 Public Relations Management Techniques - Internal 3
CCM718 Strategic Communication Planning 2
CCM737 Media Relations 3
CCM745 Principles of Public Relations Management 3
CCM747 Introduction to Research 3
 
Semester 2 Course Name Hrs/Wk
CCM702 Writing for Public Relations Practitioners II 3
CCM715 Advanced Presentation Skills I 3
CCM726 Corporate Communications Seminars 3
CCM736 Government Relations 2
CCM741 Public Relations Research Project 4
CCM746 Investor Relations 2
CCM749 International Communications 2
CCM751 Public Relations Career Management 2

2015/2016 Academic Year
Semester 1
Writing for Public Relations Practitioners I
Internet Social Media
Public Relations Management Techniques - Internal
Strategic Communication Planning
Media Relations
Principles of Public Relations Management
Introduction to Research
 
Semester 2
Writing for Public Relations Practitioners II
Advanced Presentation Skills I
Corporate Communications Seminars
Government Relations
Public Relations Research Project
Investor Relations
International Communications
Career Management

Contact Us

Admissions Advisors:
Domestic Admissions Advisor: Shanda Reid
Telephone: (416) 491-5050 Ext. 22805
Email: admissions@senecacollege.ca
International Admissions Advisor: Julie Leong
Telephone: (416) 491-5050 Ext. 22380
Email: Julie.Leong@senecacollege.ca
Registration & Records Advisor:
  Julie Berns
Telephone: (416) 491-5050 Ext. 33007
Email: Julie.Berns@senecacollege.ca
Program Contacts:
Program Coordinator: Jeff Roach
Telephone: (416) 491-5050 Ext. 33087
Email: Jeff.Roach@senecacollege.ca
Co-op Inquiries: Charmaine Johnson
Telephone: (416) 491-5050 Ext. 33764
Email: Charmaine.Johnson@senecacollege.ca
Program Chair: Andrew Schmitz
Telephone: (416) 491-5050 Ext. 33061
Email: Andrew.Schmitz@senecacollege.ca
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Video

CCM Video

Laura talks about taking Corporate Communications at Seneca, her professors and the benefits of a college education. Click on the image above to start the video.

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