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  • Interactive Media Design

    Interactive Media Design

Program Code:INM
Duration:4 Semesters (2 Years)
Start Dates:Summer, Fall, Winter,
Start dates are subject to change
Credential Awarded:Ontario College Diploma

Program Description

Over the four semesters, you will learn about the design, development, implementation and management of digital strategies and assets for interacting multimedia applications including the web, social media, mobile and new development platforms.

You’ll learn to plan, develop, and design effective audio, visual and digital media communication materials for delivery on multiple platforms and mediums.

Students will learn to grow and apply their strategic, creative and technical skills towards developing content for the web, television, social media and marketing, audio, and special effects and animation for film, TV and advertising. They will also learn how to strategize, plan, organize and manage different aspects of development and production in these different industries.

Because real world experience can be instrumental to your career success you will engage in an independent production in your final semester as well as an internship opportunity prior to graduation.

Admission Requirements

Program Eligibility:

  • Ontario Secondary School Diploma (OSSD) or equivalent with:
    • Grade 12 English: ENG4(C) or ENG4(U)
  • OR Mature Student Status (age 19 or older) with the above prerequisite course(s), their equivalent(s), or appropriate Academic and Career Entrance (ACE) Certificate program credits (see Academic Upgrading).

Applicant Selection:

  • As this is an oversubscribed program, applicants will be required to attend an orientation session and complete a mandatory $55 pre-admissions screening test. Please click here for a practice test. Applicants will also be required to complete a visual communication and aptitude test. A pamphlet with your testing information is available here.
  • Pre-Admissions English Test Exemption - If you have applied to transfer from our Arts Fundamentals (AFD) program, or have completed a College level English course at an accredited post secondary institution in Canada, OR a country where English is the first language, you may be exempt from writing the pre-admissions English test. However, you will still have to complete all program specific requirements (i.e. drawing test, applicant profile, portfolio). If you are not writing the English test, the $55 fee will no longer apply. Please notify Admissions if this exemption will apply to you.


  • Although not required for admission, the following are considered assets:
    • Art and computer science credits;
    • Ownership of a Pentium Based (PC) or Apple Macintosh (MAC) computer system.

The Importance of Learning Skills:

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well–organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills. Seminars, workshops and tutoring are available at Seneca's Learning Centres.


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Your Career

As a graduate of the Interactive Media Design diploma program, your career could include roles such as digital media strategist, designer, interactive/project managers, digital media developer for organizations/ agencies specializing in web design, animation, advertising, interactive media for corporate, scientific or educational purposes and interactive design for film, television, and businesses.

Affiliations and Associations

  • Fall Studio Tour
  • FITC
  • Interactive Ontario
  • Toronto Animation Arts Festival International

General Education

One of the general education courses must be a literature course, for which EAC150 is the pre-requisite.

For more information, please visit our website at:

Diploma to Degree... and Beyond

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant semester.


Semester 1 Course Name Hrs/Wk
EAC150 College English 3
INM100* Design Principles 3
INM101* Interactive Media Tools 3
INM102* Digital Photography 2
INM110 Interactive Media Business I 2
INM120 Introdcution to Adaptive Web Design 3
INM150** Design Studio I 8
INM155 Sound I 2
PSY204 Perception and Communication 3
Semester 2 Course Name Hrs/Wk
INM200 Design Principles II 3
INM201 Interactive Media Tools II 3
INM202 Animation and VFX I 3
INM210 Interactive Media Business II: Research and Planning 2
INM220 Web Development I 4
INM255 Video I 3
XXXXXX General Education Option 3
Semester 3 Course Name Hrs/Wk
DMA244 Video II for Multimedia 3
DMA333 Career Preparation 2
DMA344 Introduction to 3D 3
DMA355 Advanced Flash 3
DMA502 Web Design II 3
EAC394 Effective Business Writing 3
XXXXXX General Education Option 3
Semester 4 Course Name Hrs/Wk
DMA411 Introduction to Print 3
DMA421 Project Management 2
DMA423 Interactive Development 3
DMA433 Independant Production in New Media 2
DMA455 Advanced Action Scripts with Flash 4
DMA499 Motion Graphics Development 3
XXXXXX General Education Option 3

 * Courses run from weeks 1-7
** Courses run from weeks 8-14

Contact Us

For more information, please visit:
Admissions Advisors:
Domestic Admissions Advisor: Bridget De Vries
Telephone: (416) 491-5050 Ext. 22807
International Admissions Advisor: Salaha Fatima
Telephone: (416) 491-5050 Ext. 22081
Registration & Records Advisor:
  Tina Tuzi
Telephone: (416) 491-5050 Ext. 33001
Program Contacts:
Student Advisor: Gavin Buchanan
Telephone: (416) 491-5050 Ext. 33282
Program Coordinator: Sumit Bhatia
Telephone: (416) 491-5050 Ext. 33624
Program Chair: Mark Jones
Telephone: (416) 491-5050 Ext. 33488
Need more information?

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DMA Video

Digital Media Arts student Matthew talks about his program, his professors and what Seneca means to him. Click on the image above to start the video.

Seneca – Toronto, Canada Edit Page