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Interactive Media Design

Interactive Media Design

Program Code:INM
Duration:4 Semesters (2 Years)
Credential Awarded:Ontario College Diploma

Program Description

Over the four semesters, you will learn about the design, development, implementation and management of digital strategies and assets for interacting multimedia applications including the web, social media, mobile and new development platforms.

You’ll learn to plan, develop and design effective audio, visual and digital media communication materials for delivery on multiple platforms and mediums. Students will learn to grow and apply their strategic, creative and technical skills towards developing content for the web, television, social media and marketing, audio, and special effects and animation for film, TV and advertising. They will also learn how to strategize, plan, organize and manage different aspects of development and production in these different industries. Because real world experience can be instrumental to your career success you will engage in an independent production in your final semester as well as an internship opportunity prior to graduation.

Admission Requirements

Program Eligibility:

  • Ontario Secondary School Diploma (OSSD) or equivalent with:
    • Grade 12 English: ENG4(C) or ENG4(U)
  • OR Mature Student Status (age 19 or older) with the above prerequisite course(s), their equivalent(s), or appropriate Academic and Career Entrance (ACE) Certificate program credits (see Academic Upgrading).

Additional Requirements

  • Visual communication skills/aptitude test

Applicant Selection

  • Applicants will be invited to attend an orientation session where they will complete the visual communication/aptitude test.
  • Applicants are ranked based on the strength of the visual communication skills/aptitude test and grade 12 English mark.
  • Admission to this program is competitive. Only the top ranked applicants will be offered a seat in the program.


  • Although not required for admission, the following are recommended for your success in the program:
    • Art and computer science credits.


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Your Career

As a graduate of the Interactive Media Design diploma program, your career could include roles such as digital media strategist, designer, interactive/project manager, digital media developer for organizations/agencies specializing in web design, animation, advertising or interactive media for corporate, scientific or educational purposes or interactive design for film, television and businesses.


  • Fall Studio Tour
  • Future. Innovation. Technology. Creativity. (FITC)
  • Interactive Ontario
  • Toronto Animation Arts Festival International (TAAFI)

Transfer Pathways

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):


University/CollegeDegrees Available
York University• Any relevant degree or major


University/CollegeDegrees Available
University of Ontario Institute of Technology• Bachelor of Information Technology (BIT) (Honours) – Bridge – Game Development and Entrepreneurship
• Bachelor of Arts (BA) (Honours) in Communication and Digital Media Studies – Pathway
Wilfrid Laurier University• Honours Bachelor of Arts


University/CollegeDegrees Available
Athabasca University• Bachelor of Professional Arts in Communication Studies
University of New Brunswick• Bachelor of Applied Management (General Business)
Royal Roads University• Bachelor of Arts in Professional Communication


University/CollegeDegrees Available
University at Buffalo• Bachelor of Arts in Media Study


University/CollegeDegrees Available
Griffith University• Bachelor of Digital Media

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant semester.


Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2014/2015 Academic Year
Semester 1 Course Name Hrs/Wk
EAC150 College English 3
INM100* Design Principles 3
INM101* Interactive Media Tools 3
INM102* Digital Photography 2
INM110 Interactive Media Business I 2
INM120 Introduction to Adaptive Web Design 3
INM155** Sound I 2
PSY204 Perception and Communication 3
Semester 2 Course Name Hrs/Wk
INM200 Design Principles II 3
INM201 Interactive Media Tools II 3
INM202 Animation and VFX I 3
INM210 Interactive Media Business II: Research and Planning 2
INM220 Web Development I 4
INM255 Video I 3
XXXXXX General Education Option 3
Semester 3 Course Name Hrs/Wk
INM300 User Experience Design I 2
INM302 Animation and VFX II - Gaming and Motion Graphics 3
INM310 Media Business III - Campaign Development and Strategy 2
INM320 Web Development II 3
INM330 Introduction to 3D 3
INM350 Video II 3
EAC394 Effective Business Writing 3
Semester 4 Course Name Hrs/Wk
INM400 UX and Interaction Design 3
INM405 Integrated Campaign Development 3
INM410 Interactive Project Management 2
INM415 Career Planning 2
INM420 Development and Emerging Technologies 3
INM450 Advanced VFX and Motion Graphics 3
XXXXXX General Education Option 3

 * Courses run from weeks 1-7
** Courses run from weeks 8-14

General Education:

One of the general education courses must be a literature course (from any category) for which College English is a prerequisite.

2014/2015 Academic Year
Semester 1
College English
Design Principles*
Interactive Media Tools*
Digital Photography*
Interactive Media Business I
Introduction to Adaptive Web Design
Sound I**
Perception and Communication
Semester 2
Design Principles II
Interactive Media Tools II
Animation and VFX I
Interactive Media Business II: Research and Planning
Web Development I
Video I
General Education Option
Semester 3
User Experience Design I
Animation and VFX II - Gaming and Motion Graphics
Media Business III - Campaign Development and Strategy
Web Development II
Introduction to 3D
Video II
Effective Business Writing
Semester 4
UX and Interaction Design
Integrated Campaign Development
Interactive Project Management
Career Planning
Development and Emerging Technologies
Advanced VFX and Motion Graphics
General Education Option

 * Courses run from weeks 1-7
** Courses run from weeks 8-14

General Education:

One of the general education courses must be a literature course (from any category) for which College English is a prerequisite.

Contact Us

Admissions Advisors:
Domestic Admissions Advisor: (416) 491-5050 Ext. 22840
International Admissions Advisor: Thomas Hein
(416) 491-5050 Ext. 22380
Registration & Records Advisor:
  Tina Tuzi
(416) 491-5050 Ext. 33001
Program Contacts:
Student Advisor: Gavin Buchanan
(416) 491-5050 Ext. 33282
Program Coordinator: Sumit Bhatia
(416) 491-5050 Ext. 33624
Program Chair: Mark Jones
(416) 491-5050 Ext. 33488
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DMA Video

Digital Media Arts student Matthew talks about his program, his professors and what Seneca means to him. Click on the image above to start the video.