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Marketing Management

Marketing Management

(Optional Co-op)

Program Code:MKM
Campus:Markham
Duration:2 Semesters (8 Months)
Offered:Fall
Winter
Credential Awarded:Ontario College Graduate Certificate

Program Description

With a degree or relevant work experience you could enhance your resume with the advanced marketing concepts and techniques taught in Seneca's Marketing Management graduate certificate program. During this 28-week intensive program you will gain skills and knowledge in several key areas including: marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, generating new accounts and sales revenues, and strategic market planning. Best of all, you can benefit from industry/association field work or optional co-op placement that puts all your learning to work and helps you build industry connections.

Admission Requirements

Program Eligibility:

  • A recognized degree from an accredited institution; OR
  • Mature applicants with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided.
  • English proficiency at the postsecondary level.

Note:

  • Individuals who have taken marketing-related courses at other institutions should choose the Brand Management graduate certificate.

Fees

Loading Tuition Costs

Your Career

Marketing Management focuses on creating, building, communicating and delivering value to customers in innovative and creative ways. As a Seneca Marketing Management graduate you are prepared to begin a career path that leads to employment as an account executive, assistant brand manager, customer service manager, sports and entertainment marketing specialist, marketing/sales/retail manager, media buyer, market researcher or digital marketing manager.

Co-operative Education Option

During the first semester, you'll have the opportunity to apply for admission to the co-op option. Co-op provides you with the opportunity to secure a paid work-term at the end of semester two. It also allows you to benefit from a combination of classroom learning and real-world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co-op entrance requirements in order to be considered.

Co-op Model - Fall Start
  Fall Winter Summer
Year 1 Semester 1 Semester 2 Work Term

Affiliations/Associations

  • American Marketing Association (AMA)
  • Internet Advertising Bureau of Canada (IAB)
  • The Canadian Professional Sales Association (CPSA)
  • Canadian Marketing Association (CMA)
  • Greater Toronto Marketing Alliance (GTMA)

Transfer Pathways

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):

Canada

University/CollegeDegrees Available
Athabasca University• Bachelor of Professional Arts in Communication Studies

U.S.

University/CollegeDegrees Available
Davenport University• Any relevant Bachelor or Master of Business Administration

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.

Courses

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2016/2017 Academic Year

Semester 1
CRM700 CRM - Process and Patterns I
MKM700 Management Skills
MKM701 Applied Marketing Research
MKM704 Financial Aspects of Marketing
MKM706 Marketing Fundamentals
 
Semester 2
MKM803 Integrated Marketing Communications
MKM804 Interactive B2B Selling
MKM805 Strategic Marketing Management
MKM915 Digital Marketing
MKM916 Interactive Marketing
CPP100 Co-op Professional Theory (co-op option only)
 
Co-op Work Term
CPP200 Co-op Professional Practice (co-op option only)
CWT100 Co-op Work-Term (co-op option only)

2015/2016 Academic Year

Semester 1
CRM700 CRM - Process and Patterns I
MKM700 Management Skills
MKM701 Applied Marketing Research
MKM704 Financial Aspects of Marketing
MKM706 Marketing Fundamentals
 
Semester 2
MKM803 Integrated Marketing Communications
MKM804 Interactive B2B Selling
MKM805 Strategic Marketing Management
MKM915 Digital Marketing
MKM916 Interactive Marketing
CPP100 Co-op Professional Theory (co-op option only)
 
Co-op Work Term
CPP200 Co-op Professional Practice (co-op option only)
CWT100 Co-op Work-Term (co-op option only)

Contact Us

www.senecacollege.ca/school/mediamarketing

Admissions Advisors:
Domestic Admissions Advisor: Cindy Cyrus
(416) 491-5050 Ext. 22806
Cindy.Cyrus@senecacollege.ca
International Admissions Advisor: Sarah Lee
(416) 491-5050 Ext. 26598
Sarah.Lee@senecacollege.ca
Registration & Records Advisor:
  Marc Combetto
(416) 491-5050 Ext. 77435
Marc.Combetto@senecacollege.ca
Program Contacts:
Student Advisor: Izabela Loranty
(416) 491-5050 Ext. 77547
Izabela.Loranty@senecacollege.ca
Program Coordinator: Robert Carroll
(416) 491-5050 Ext. 77417
Robert.Carroll@senecacollege.ca
Co-op Coordinator: Kim Adshade
(416) 491-5050 Ext. 77622
Kim.Adshade@senecacollege.ca
Program Chair: Michael Hobeck
(416) 491-5050 Ext. 77459
Michael.Hobeck@senecacollege.ca
Additional Contacts:
  Financial Aid & Awards
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