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Sales Force Automation and CRM Analytics

Sales Force Automation and CRM Analytics

(Optional Co-op)

Program Code:SAA
Campus:Markham
Duration:2 Semesters (8 Months)
Offered:Fall
Credential Awarded:Ontario College Graduate Certificate

Program Description

It is critical for organizations to build and strengthen relationships with current and future customers. There is an increasing number of tools, techniques and technologies which allow organizations, marketers and sales people to accomplish this important task. The Sales Force Automation and CRM Analytics graduate certificate will introduce students to these tools and technologies. This program will prepare graduates to cope with the increasingly technical and analytical expectations that a data-driven environment presents. The use of sales force automation and management technology to drive sales and marketing programs with a focus on data and analytics will be explored. Courses in this program may lead to one or more Salesforce.com industry certifications.

Admission Requirements

Program Eligibility:

  • University degree or three-year college diploma from an accredited institution. We will consider applicants with an equivalent combination of partially completed post-secondary and related work experience. In this case a resume and references must be provided.
  • English proficiency at the postsecondary level
  • A postsecondary level course in introductory statistics (or an equivalent credit)

Note:

Although not required for admission, the following are recommended for your success in the program:

  • Marketing knowledge
  • Prior learning or working experience in accounting and spreadsheet
  • Prior learning or working experience in databases and Structured Query Language (SQL)

Fees

Loading Tuition Costs

Your Career

As a graduate of this program you will be well placed to find work in a wide range of marketing related careers such as: Marketing Analyst, Media Analyst, Campaign Analyst, Pricing Specialist, Research and Communications Specialist, Loyalty Analyst, Assistant Manager - Performance Metrics, Assistant Manager - Digital Metrics, and Marketing Planner. This field is a rapidly evolving landscape with new job and entrepreneurship opportunities presenting themselves daily.

Co-operative Education Option

During the first semester, you'll have the opportunity to apply for admission to the co-op option. Co-op provides you with the opportunity to secure a paid work-term at the end of  semester two. It also allows you to benefit from a combination of classroom learning and real-world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co-op entrance requirements in order to be considered.

Co-op Model
  Term 1
Term 2
Term 3
Year 1 Semester 1 Semester 2 Work Term

Transfer Credit/Pathways

The Degree and Credit Transfer Office provides a number of services for students continuing their education at Seneca, and for graduating students considering degree transfer options.

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at various post-secondary institutions. Please refer to the Degree Transfer Guide for more information.

Transfer Credit may be granted for courses deemed equivalent to courses at Seneca that have been completed at recognized postsecondary institutions. Additional information is available online.

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.

Courses

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2016/2017 Academic Year

Semester 1
MGM721 Seminar in Decision Theory
MGM724 Applications for Analytics
MGM725 Business Metrics
MRK718 Presenting Complex Material
MTH724 Advanced Statistics: Managers
OPR725 Project Management
 
Semester 2
MGM723 Data Integrity and Organization
MKM916 Interactive Marketing
MRK711 CRM Software
MRK712 Applied Data Mining and Modelling
MRK717 Integrative Project
CPP100 Co-op Professional Theory (co-op option only)
plus: Professional Option Course
 
Co-op Work Term
CPP200 Co-op Professional Practice (co-op option only)
CWT100 Co-op Work Term (co-op option only)
 
Professional Options
MKM701 Applied Marketing Research
MKM805 Strategic Marketing Management
MKM915 Digital Marketing
MRK710 Sentiment Analysis Text Mining
MRK713 Search Engine Optimization
MRK714 Topics in Social Analytics
MRK715 Topics in Marketing Analysis
MRK716 Quantitative Analysis of IMC

2015/2016 Academic Year

Semester 1
MGM721 Seminar in Decision Theory
MGM724 Applications for Analytics
MGM725 Business Metrics
MRK718 Presenting Complex Material
MTH724 Advanced Statistics: Managers
OPR725 Project Management
 
Semester 2
MGM723 Data Integrity and Organization
MKM916 Interactive Marketing
MRK711 CRM Software
MRK712 Applied Data Mining and Modelling
MRK717 Integrative Project
CPP100 Co-op Professional Theory (co-op option only)
plus: Professional Option Course
 
Co-op Work Term
CPP200 Co-op Professional Practice (co-op option only)
CWT100 Co-op Work Term (co-op option only)
 
Professional Options
MKM701 Applied Marketing Research
MKM805 Strategic Marketing Management
MKM915 Digital Marketing
MRK710 Sentiment Analysis Text Mining
MRK713 Search Engine Optimization
MRK714 Topics in Social Analytics
MRK715 Topics in Marketing Analysis
MRK716 Quantitative Analysis of IMC

Contact Us

www.senecacollege.ca/school/mediamarketing

Admissions Advisors:
Domestic Admissions Advisor: Margita Petersons
(416) 491-5050 Ext. 22804
Margita.Petersons@senecacollege.ca
International Admissions Advisor: Sarah Lee
(416) 491-5050 Ext. 26598
Sarah.Lee@senecacollege.ca
Registration & Records Advisor:
  Marc Combetto
(416) 491-5050 Ext. 77435
Marc.Combetto@senecacollege.ca
Program Contacts:
Student Advisor: Izabela Loranty
(416) 491-5050 Ext. 77547
Izabela.Loranty@senecacollege.ca
Program Coordinator: Robert Carroll
(416) 491-5050 Ext. 77417
Robert.Carroll@senecacollege.ca
Co-op Coordinator: Kim Adshade
(416) 491-5050 Ext. 77622
Kim.Adshade@senecacollege.ca
Program Chair: Michael Hobeck
(416) 491-5050 Ext. 77459
Michael.Hobeck@senecacollege.ca
Additional Contacts:
  Financial Aid & Awards
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