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Social Media Analytics

Social Media Analytics

(Optional Co-op)

Program Code:SMA
Campus:Markham
Duration:2 Semesters (8 Months)
Offered:Fall
Credential Awarded:Ontario College Graduate Certificate

Program Description

As the field of marketing expands to include new technologies and new channels to reach consumers; social media have emerged as a powerful tool to produce business results. While still a relatively new channel for marketing professionals, social media strategies can be misunderstood and difficult to create. The Social Media Analytics program introduces students to the broad skills required to measure and formulate business strategy based on analysis of available digital data from multiple channels and forms; focusing on social media. Students will learn how to collect and mine various data sets to answer strategic business questions. This program will show students how to quantitatively and qualitatively measure the success of social media campaigns, through a variety of tools and technologies.

Admission Requirements

Program Eligibility:

  • University degree or three-year college diploma from an accredited institution. We will consider applicants with an equivalent combination of partially completed post-secondary and related work experience. In this case a resume and references must be provided.
  • English proficiency at the postsecondary level
  • A postsecondary level course in introductory statistics (or an equivalent credit)

Note:

Although not required for admission, the following are recommended for your success in the program:

  • Marketing knowledge
  • Prior learning or working experience in accounting and spreadsheet
  • Prior learning or working experience in databases and Structured Query Language (SQL)

Fees

Loading Tuition Costs

Your Career

As a graduate, you will be equipped with the tools and techniques to find work in a wide range of marketing related careers such as: Marketing Analyst, Media Analyst, Campaign Analyst, Pricing Specialist, Research and Communications Specialist, Loyalty Analyst, Assistant Manager - Performance Metrics, Assistant Manager - Digital Metrics, and Marketing Planner. Social media are evolving rapidly and new entrepreneurship opportunities in this field present themselves daily.

Co-operative Education Option

During the first semester, you'll have the opportunity to apply for admission to the co-op option. Co-op provides you with the opportunity to secure a paid work-term at the end of  semester two. It also allows you to benefit from a combination of classroom learning and real-world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co-op entrance requirements in order to be considered.

Co-op Model
  Term 1
Term 2
Term 3
Year 1 Semester 1 Semester 2 Work Term

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.

Courses

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2016/2017 Academic Year

Semester 1
MGM721 Seminar in Decision Theory
MGM724 Applications for Analytics
MGM725 Business Metrics
MRK718 Presenting Complex Material
MTH724 Advanced Statistics: Managers
OPR725 Project Management
 
Semester 2
MGM723 Data Integrity and Organization
MRK710 Sentiment Analysis Text Mining
MRK713 Search Engine Optimization
MRK714 Topics in Social Analytics
MRK717 Integrative Project
CPP100 Co-op Professional Theory (co-op option only)
plus: Professional Option Course
 
Co-op Work Term
CPP200 Co-op Work Term (co-op option only)
CWT100 Co-op Professional Practice (co-op option only)
 
Professional Options
CRM700 CRM - Process and Patterns I
MKM701 Applied Marketing Research
MKM805 Strategic Marketing Management
MKM916 Interactive Marketing
MRK711 CRM Software
MRK712 Applied Data Mining and Modelling
MRK715 Topics in Marketing Analysis
MRK716 Quantitative Analysis of IMC

2015/2016 Academic Year

Semester 1
MGM721 Seminar in Decision Theory
MGM724 Applications for Analytics
MGM725 Business Metrics
MRK718 Presenting Complex Material
MTH724 Advanced Statistics: Managers
OPR725 Project Management
 
Semester 2
MGM723 Data Integrity and Organization
MRK710 Sentiment Analysis Text Mining
MRK713 Search Engine Optimization
MRK714 Topics in Social Analytics
MRK717 Integrative Project
CPP100 Co-op Professional Theory (co-op option only)
plus: Professional Option Course
 
Co-op Work Term
CPP200 Co-op Work Term (co-op option only)
CWT100 Co-op Professional Practice (co-op option only)
 
Professional Options
CRM700 CRM - Process and Patterns I
MKM701 Applied Marketing Research
MKM805 Strategic Marketing Management
MKM916 Interactive Marketing
MRK711 CRM Software
MRK712 Applied Data Mining and Modelling
MRK715 Topics in Marketing Analysis
MRK716 Quantitative Analysis of IMC

Contact Us

www.senecacollege.ca/school/mediamarketing

Admissions Advisors:
Domestic Admissions Advisor: Margita Petersons
(416) 491-5050 Ext. 22804
Margita.Petersons@senecacollege.ca
International Admissions Advisor: Sarah Lee
(416) 491-5050 Ext. 26598
Sarah.Lee@senecacollege.ca
Registration & Records Advisor:
  Marc Combetto
(416) 491-5050 Ext. 77435
Marc.Combetto@senecacollege.ca
Program Contacts:
Student Advisor: Izabela Loranty
(416) 491-5050 Ext. 77547
Izabela.Loranty@senecacollege.ca
Program Coordinator: Robert Carroll
(416) 491-5050 Ext. 77417
Robert.Carroll@senecacollege.ca
Co-op Coordinator: Kim Adshade
(416) 491-5050 Ext. 77622
Kim.Adshade@senecacollege.ca
Program Chair: Michael Hobeck
(416) 491-5050 Ext. 77459
Michael.Hobeck@senecacollege.ca
Additional Contacts:
  Financial Aid & Awards

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