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Social Media

Social Media

Program Code:SMD
Duration:2 Semesters (8 Months)
Credential Awarded:Ontario College Graduate Certificate

Program Description

If you are a recent graduate and find that you need to know how social media can be used in an organizational context, this program is for you. If you have been working in industry for a number of years and want to further your career with current knowledge and hands-on social media experience, this program is for you. If you run a business or non-profit and would like to learn how to apply social media in your operations, this program is for you.

The Social Media program was developed in close consultation with industry leaders to ensure that you learn what is relevant, applicable across multiple disciplines and in demand. The program is offered in a flexible format to meet your busy schedule.

Field Placement

You will benefit from one hundred hours of field placement in a professional setting. This component is critical to your career success and a requirement for graduation.

Admission Requirements

Program Eligibility:

  • A recognized degree or three-year post-secondary diploma from an accredited institution; OR
  • Mature Student Status (age 19 or older) with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided.
  • English proficiency at the post-secondary level.


  • Although not required for admission, the following are recommended for your success in the program:
    • Competence in word–processing, Windows systems environment and basic Internet applications.


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Your Career

The digital landscape is continually changing the business and communications practices of organizations. Seneca's Social Media program is an eight-month intensive social media launchpad into this space. This social media graduate certificate program is specifically created to make you the one with the current knowledge and applicable, hands-on social media experience. You will be prepared to strategically assess and execute opportunities in marketing, public relations, communications, employee recruitment and engagement.

Upon graduation you may find yourself working as a brand ambassador, community manager, content strategist, customer relations specialist, digital content manager, digital media manager, digital marketing manager, director of marketing, director of customer engagement, interactive marketing manager, marketing co-ordinator, social analytics manager, social media analyst, social media co-ordinator, social media community manager, social media content curator, social media specialist or social media strategist within organizations in the for profit, not-for-profit, government and academic sectors.


  • Marketwired
  • Salesforce
  • American Marketing Association
  • Canadian Marketing Association
  • Interactive Advertising Bureau of Canada
  • Greater Toronto Marketing Alliance

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.


Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2015/2016 Academic Year

Semester 1
Social Media Engagement in Private and Public
Social Media Strategies
Search Engine Strategies
Technical Skills for Social Media
Visual Communications
Semester 2
Internet Writing and Content Development Strategies
Internet Market Research
Web Mining and Analytics
Influence Based Marketing
Social Media Capstone
Field Placement

2014/2015 Academic Year

Semester 1 Course Name Hrs/Wk
SMD101 Social Media Strategies 4
SMD102 Social Media Engagement in Private and Public Sectors 4
SMD103 Search Engine Strategies 3
SMD104 Technical Skills for Social Media 4
SMD105 Visual Communications 4
Semester 2 Course Name Hrs/Wk
SMD201 Internet Writing and Content Development Strategies 3
SMD202 Internet Market Research 3
SMD203 Web Mining and Analytics 4
SMD204 Influence Based Marketing 3
SMD300 Social Media Capstone 6
FPL299 Field Placement  

Contact Us

Admissions Advisors:
Domestic Admissions Advisor: (416) 491-5050 Ext. 22840
International Admissions Advisor: Sarah Lee
(416) 491-5050 Ext. 22489
Registration & Records Advisor:
  Marc Combetto
(416) 491-5050 Ext. 77435
Program Contacts:
Student Advisor: Izabela Loranty
(416) 491-5050 Ext. 77547
Program Coordinator: Bhupesh Shah
(416) 491-5050 Ext. 77701
Twitter @SenecaSoMe
Program Chair: Michael Hobeck
(416) 491-5050 Ext. 77459
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