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Social Media

Social Media

Program Code:SMD
Campus:Newnham
Duration:2 Semesters (8 Months)
Offered:Fall
Next Available Start:Update: Beginning Fall 2016, this program will be available at the Newnham Campus.
Credential Awarded:Ontario College Graduate Certificate

Program Description

If you are a recent graduate and find that you need to know how social media can be used in an organizational context, this program is for you. If you have been working in industry for a number of years and want to further your career with current knowledge and hands-on social media experience, this program is for you. If you run a business or non-profit and would like to learn how to apply social media in your operations, this program is for you.

The Social Media program was developed in close consultation with industry leaders to ensure that you learn what is relevant, applicable across multiple disciplines and in demand. The program is offered on Fridays from 8:00am – 8:45pm and on Saturdays from 9:00am – 6:00pm to meet your busy schedule.

Field Placement

You will benefit from one hundred hours of field placement in a professional setting. This component is critical to your career success and a requirement for graduation.

Admission Requirements

Program Eligibility:

  • A recognized degree or three-year post-secondary diploma from an accredited institution; OR
  • Mature Student Status (age 19 or older) with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided.
  • English proficiency at the post-secondary level.

Note:

  • Although not required for admission, the following are recommended for your success in the program:
    • Competence in word–processing, Windows systems environment and basic Internet applications.

Fees

Loading Tuition Costs

Your Career

The digital landscape is continually changing the business and communications practices of organizations. Seneca's Social Media program is an eight-month intensive social media launchpad into this space. This social media graduate certificate program is specifically created to make you the one with the current knowledge and applicable, hands-on social media experience. You will be prepared to strategically assess and execute opportunities in marketing, public relations, communications, employee recruitment and engagement.

Upon graduation you may find yourself working as a brand ambassador, community manager, content strategist, customer relations specialist, digital content manager, digital media manager, digital marketing manager, director of marketing, director of customer engagement, interactive marketing manager, marketing co-ordinator, social analytics manager, social media analyst, social media co-ordinator, social media community manager, social media content curator, social media specialist or social media strategist within organizations in the for profit, not-for-profit, government and academic sectors.

Affiliations/Associations

  • Marketwired
  • Salesforce
  • American Marketing Association
  • Canadian Marketing Association
  • Interactive Advertising Bureau of Canada
  • Greater Toronto Marketing Alliance

Transfer Credit/Pathways

The Degree and Credit Transfer Office provides a number of services for students continuing their education at Seneca, and for graduating students considering degree transfer options.

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at various post-secondary institutions. Please refer to the Degree Transfer Guide for more information.

Transfer Credit may be granted for courses deemed equivalent to courses at Seneca that have been completed at recognized postsecondary institutions. Additional information is available online.

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.

Courses

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2016/2017 Academic Year

Semester 1
SMD101 Social Media Strategies
SMD102 Social Media Engagement in Private and Public
SMD103 Search Engine Strategies
SMD104 Technical Skills for Social Media
SMD105 Visual Communications
 
Semester 2
SMD201 Internet Writing and Content Development Strategies
SMD202 Internet Market Research
SMD203 Web Mining and Analytics
SMD204 Influence Based Marketing
SMD300 Social Media Capstone
FPL299 Field Placement

2015/2016 Academic Year

Semester 1
SMD101 Social Media Strategies
SMD102 Social Media Engagement in Private and Public
SMD103 Search Engine Strategies
SMD104 Technical Skills for Social Media
SMD105 Visual Communications
 
Semester 2
SMD201 Internet Writing and Content Development Strategies
SMD202 Internet Market Research
SMD203 Web Mining and Analytics
SMD204 Influence Based Marketing
SMD300 Social Media Capstone
FPL299 Field Placement

Contact Us

Admissions Advisors:
Domestic Admissions Advisor: Margita Petersons
(416) 491-5050 Ext. 22804
Margita.Petersons@senecacollege.ca
International Admissions Advisor: Sarah Lee
(416) 491-5050 Ext. 26598
Sarah.Lee@senecacollege.ca
Registration & Records Advisor:
  Marc Combetto
(416) 491-5050 Ext. 77435
Marc.Combetto@senecacollege.ca
Program Contacts:
Student Advisor: Izabela Loranty
(416) 491-5050 Ext. 77547
Izabela.Loranty@senecacollege.ca
Program Coordinator: Bhupesh Shah
(416) 491-5050 Ext. 77701
Bhupesh.Shah@senecacollege.ca
SenecaSoMe@senecacollege.ca
Twitter @SenecaSoMe
Program Chair: Michael Hobeck
(416) 491-5050 Ext. 77459
Michael.Hobeck@senecacollege.ca
Additional Contacts:
  Financial Aid & Awards
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