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Strategic Marketing and Marketing Analytics

Strategic Marketing and Marketing Analytics

(Optional Co-op)

Program Code:SMM
Campus:Markham
Duration:2 Semesters (8 Months)
Offered:Fall
Credential Awarded:Ontario College Graduate Certificate

Program Description

To be successful today, marketing professionals must adapt their skills to rapidly changing technology and new methods to capture data; data that is useful to marketers as they make decisions and evaluate the effectiveness of marketing initiatives. Understanding marketing analytics allows marketers to strengthen business practices by focusing their time, energy and resources on the right projects and the right customers. Marketing analytics gathers data from across all marketing channels and consolidates it into a common marketing view. In this program students will study data gathering, strategic analysis and presentation of marketing data. Students will learn how to understand and respond to customers, competitors and refine the marketing mix of businesses.

Admission Requirements

Program Eligibility:

  • University degree or three-year college diploma from an accredited institution. We will consider applicants with an equivalent combination of partially completed post-secondary and related work experience. In this case a resume and references must be provided.
  • English proficiency at the postsecondary level
  • A postsecondary level course in introductory statistics (or an equivalent credit)

Note:

Although not required for admission, the following are recommended for your success in the program:

  • Marketing knowledge
  • Prior learning or working experience in accounting and spreadsheet
  • Prior learning or working experience in databases and Structured Query Language (SQL)

Fees

Loading Tuition Costs

Your Career

As a graduate, you will be ready to find work in a wide range of marketing related careers such as: Marketing Analyst, Media Analyst, Campaign Analyst, Pricing Specialist, Research and Communications Specialist, Loyalty Analyst, Assistant Manager - Performance Metrics, Assistant Manager - Digital Metrics, and Marketing Planner. You'll be equipped to compete in a rapidly evolving landscape where new job and entrepreneurship opportunities present themselves daily.

Co-operative Education Option

During the first semester, you'll have the opportunity to apply for admission to the co-op option. Co-op provides you with the opportunity to secure a paid work-term at the end of  semester two. It also allows you to benefit from a combination of classroom learning and real-world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co-op entrance requirements in order to be considered.

Co-op Model
  Term 1
Term 2
Term 3
Year 1 Semester 1 Semester 2 Work Term

Transfer Credit/Pathways

The Degree and Credit Transfer Office provides a number of services for students continuing their education at Seneca, and for graduating students considering degree transfer options.

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at various post-secondary institutions. Please refer to the Degree Transfer Guide for more information.

Transfer Credit may be granted for courses deemed equivalent to courses at Seneca that have been completed at recognized postsecondary institutions. Additional information is available online.

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.

Courses

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2016/2017 Academic Year

Semester 1
MGM721 Seminar in Decision Theory
MGM724 Applications for Analytics
MGM725 Business Metrics
MRK718 Presenting Complex Material
MTH724 Advanced Statistics: Managers
OPR725 Project Management
 
Semester 2
MGM723 Data Integrity and Organization
MKM701 Applied Marketing Research
MRK715 Topics in Marketing Analysis
MRK716 Quantitative Analysis of IMC
MRK717 Integrative Project
CPP100 Co-op Professional Theory (co-op option only)
plus: Professional Option Course
 
Co-op Work Term
CPP200 Co-op Professional Practice (co-op option only)
CWT100 Co-op Work Term (co-op option only)

2015/2016 Academic Year

Semester 1
MGM721 Seminar in Decision Theory
MGM724 Applications for Analytics
MGM725 Business Metrics
MRK718 Presenting Complex Material
MTH724 Advanced Statistics: Managers
OPR725 Project Management
 
Semester 2
MGM723 Data Integrity and Organization
MKM701 Applied Marketing Research
MRK715 Topics in Marketing Analysis
MRK716 Quantitative Analysis of IMC
MRK717 Integrative Project
CPP100 Co-op Professional Theory (co-op option only)
plus: Professional Option Course
 
Co-op Work Term
CPP200 Co-op Professional Practice (co-op option only)
CWT100 Co-op Work Term (co-op option only)

Contact Us

www.senecacollege.ca/school/mediamarketing

Admissions Advisors:
Domestic Admissions Advisor: Margita Petersons
(416) 491-5050 Ext. 22804
Margita.Petersons@senecacollege.ca
International Admissions Advisor: Valentyna Gorodovych
(416) 491-5050 Ext. 22432
Valentyna.Gorodovych@senecacollege.ca
Registration & Records Advisor:
  Marc Combetto
(416) 491-5050 Ext. 77435
Marc.Combetto@senecacollege.ca
Program Contacts:
Student Advisor: Izabela Loranty
(416) 491-5050 Ext. 77547
Izabela.Loranty@senecacollege.ca
Program Coordinator: Robert Carroll
(416) 491-5050 Ext. 77417
Robert.Carroll@senecacollege.ca
Co-op Coordinator: Kim Adshade
(416) 491-5050 Ext. 77622
Kim.Adshade@senecacollege.ca
Program Chair: Michael Hobeck
(416) 491-5050 Ext. 77459
Michael.Hobeck@senecacollege.ca
Additional Contacts:
  Financial Aid & Awards

 

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