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Visual Merchandising Arts

Visual Merchandising Arts

Program Code: VMACampus: Newnham
Duration: 4 Semesters (2 Years)Start Dates: Fall
Start dates are subject to change
Credential Awarded: Ontario College Diploma

Program Description

The Visual Merchandising Arts diploma program will teach you design and display techniques to create effective visual presentations. You will learn merchandise coordination, mannequin presentation, photo styling, and drawing techniques. You will develop the ability to transform design ideas into practical creative displays that support retail sales. Your experience is further enhanced by 110 hours of field placement that provides you with an opportunity to improve your skills, expand your portfolio and network with industry professionals.

Admission Requirements

Program Eligibility:

  • Ontario Secondary School Diploma with a majority of senior credits at the College Preparation (C), University Preparation (U) or University/College Preparation (M) level or Mature Student Status (age 19 or older)
  • Grade 12 English: ENG4(C) or ENG4(U)

Applicant Selection:

  • In the event of oversubscription, a skills test and questionnaire will be completed by all applicants, normally during a College orientation session. The results of the test, in combination with academic achievement (i.e. grades in pre-requisite subjects or their equivalents), will provide the basis upon which selection of applicants is determined.

Desirable:

  • Grade 11 or 12 Art; portfolios may be presented at Program Information sessions.

The Importance of Learning Skills:

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills.

Your Career

As a Seneca Visual Merchandising Arts graduate, you’ll transform design ideas into practical creative displays that support retail sales. Career opportunities exist in the display departments of stores, in visual merchandising companies, in exhibition design, as a freelance display designer, or with special event and promotion companies.

Field Placement

Faculty supported Field Placement is an excellent opportunity to connect with our industry partners. You’ll benefit from 110-hour field placement in the second year of the VMA program. This important work placement provides you with key job skills that will improve your employment opportunities upon completion of the program. The Field Placement must be completed prior to graduation.

Diploma to Degree ...and Beyond

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):

Ontario

University/CollegeDegrees Available
Laurier Brantford• Honours Bachelor of Arts

Canada

University/CollegeDegrees Available
Athabasca University• Bachelor of Professional Arts in Communication Studies
Concordia University• Bachelor of Fine Arts
University of New Brunswick• Bachelor of Applied Management (General Business)

Curriculum

Semester 1 Subject Name Hrs/Wk
DDV132 Drawing Techniques 3
DSG131 Basic Design 4
DSP131 Display Techniques I 3
EAC150 College English 3
ICA001 Introduction to Computers and Applications 2
VML130 Basic Lighting and Product Presentation 3
 
Semester 2 Subject Name Hrs/Wk
CGD201 Computer Graphics and Drafting I 3
DDV233 Drawing and Design for Visual Presentation 3
DSP232 Display Techniques II 4
DSP237 Menswear and Styling 4
FSM231 Materials Workshop 4
XXXXXX General Education Option 3
 
Semester 3 Subject Name Hrs/Wk
CGD302 Computer Graphics Design I 3
DSP332 Display Practices Workshop 5
FSH330 Evolution of Design 3
FSM333 Materials Workshop 2 3
PSD334 Photo Styling and Digital Imaging 4
XXXXXX General Education Option 3
FPL350 Field Placement
 
Semester 4 Subject Name Hrs/Wk
CGD403 Computer Graphics and Photoshop II 3
DSP433 Display Workshop 4
FAW433 Trade Shows and Special Events 4
FPS436 Portfolios and Personnel 3
XXXXXX General Education Option 3
FPL450 Field Placement

Contact Us

For more information, please visit our website at www.senecac.on.ca/fashion.
Program Coordinator: David McDermid
Telephone: (416) 491-5050 Ext. 6146
Email: David.Mcdermid@senecac.on.ca
Program Chair: Gitte Hansen
Telephone: (416) 491-5050 Ext. 2160
Email: Gitte.Hansen@senecac.on.ca
Admissions Advisors:
Domestic Admissions Advisor: Maureen Massicot
Telephone: (416) 491-5050 Ext. 2014
Email: maureen.massicot@senecac.on.ca
International Admissions Advisor: Susan Gao
Telephone: (416) 491-5050 Ext. 2365
Email: susan.gao@senecac.on.ca
Registration & Records Advisor: Andrea Matteis
Telephone: (416) 491-5050 Ext. 2465
Email: andrea.matteis@senecac.on.ca

Video

Seneca's Fashion Resource Centre

Seneca's Fashion Resource Centre is a collection of more than 10,000 garments and fashion accessories dating from the mid-1800s to present day. Everything in the collection, from the Victorian corsets to the designer originals, is used as teaching aids for student in Seneca's Visual Merchandising Arts program. Video


Testimonials

"I am a recent graduate of the Visual Merchandising Arts diploma program at Seneca College. This program taught me the skills I need to be a strong and valuable employee in the arts industry. I really enjoyed the Display and Material workshops. They gave me the basic principles of colour and design. I found the field placements to be extremely helpful in preparing me for "real world" projects. Since graduation I have worked as a Visual Stylist at Holt Renfrew and I am currently working as a senior artist at Moss & Lam. Moss & Lam provides commercial arts and special finishing for hotels and retail stores across the world."

Jin Kim

“As the Visual Merchandising Co-ordinator at Polo Ralph Lauren - Hong Kong, I would like to say thanks! I would not have reached my goal without the first-hand knowledge and experience I gained during my two years at Seneca.”

Jennifer Chang
VM Co-ordinator, Ralph Lauren

“The Visual Merchandising Arts program taught me to expand my creativity and develop the technical skills needed in order to enter the field. The program at Seneca College was a great foundation for an exciting, successful career.”

Faye Payne
Visual Presentation Specialist, Sears,
Fairview Mall, Toronto