| Program Code: VMA | Campus: Newnham |
| Duration: 4 Semesters (2 Years) | Start Dates: Fall Start dates are subject to change |
| Credential Awarded: Ontario College Diploma | |
The Visual Merchandising Arts diploma program will teach you design and display techniques to create effective visual presentations. You will learn merchandise coordination, mannequin presentation, photo styling, and drawing techniques. You will develop the ability to transform design ideas into practical creative displays that support retail sales. Your experience is further enhanced by 110 hours of field placement that provides you with an opportunity to improve your skills, expand your portfolio and network with industry professionals.
Program Eligibility:
Applicant Selection:
Desirable:
The Importance of Learning Skills:
Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills.
As a Seneca Visual Merchandising Arts graduate, you’ll transform design ideas into practical creative displays that support retail sales. Career opportunities exist in the display departments of stores, in visual merchandising companies, in exhibition design, as a freelance display designer, or with special event and promotion companies.
Faculty supported Field Placement is an excellent opportunity to connect with our industry partners. You’ll benefit from 110-hour field placement in the second year of the VMA program. This important work placement provides you with key job skills that will improve your employment opportunities upon completion of the program. The Field Placement must be completed prior to graduation.
Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):
| University/College | Degrees Available |
|---|---|
| Laurier Brantford | • Honours Bachelor of Arts |
| University/College | Degrees Available |
|---|---|
| Athabasca University | • Bachelor of Professional Arts in Communication Studies |
| Concordia University | • Bachelor of Fine Arts |
| University of New Brunswick | • Bachelor of Applied Management (General Business) |
| Semester 1 | Subject Name | Hrs/Wk |
|---|---|---|
| DDV132 | Drawing Techniques | 3 |
| DSG131 | Basic Design | 4 |
| DSP131 | Display Techniques I | 3 |
| EAC150 | College English | 3 |
| ICA001 | Introduction to Computers and Applications | 2 |
| VML130 | Basic Lighting and Product Presentation | 3 |
| Semester 2 | Subject Name | Hrs/Wk |
| CGD201 | Computer Graphics and Drafting I | 3 |
| DDV233 | Drawing and Design for Visual Presentation | 3 |
| DSP232 | Display Techniques II | 4 |
| DSP237 | Menswear and Styling | 4 |
| FSM231 | Materials Workshop | 4 |
| XXXXXX | General Education Option | 3 |
| Semester 3 | Subject Name | Hrs/Wk |
| CGD302 | Computer Graphics Design I | 3 |
| DSP332 | Display Practices Workshop | 5 |
| FSH330 | Evolution of Design | 3 |
| FSM333 | Materials Workshop 2 | 3 |
| PSD334 | Photo Styling and Digital Imaging | 4 |
| XXXXXX | General Education Option | 3 |
| FPL350 | Field Placement | |
| Semester 4 | Subject Name | Hrs/Wk |
| CGD403 | Computer Graphics and Photoshop II | 3 |
| DSP433 | Display Workshop | 4 |
| FAW433 | Trade Shows and Special Events | 4 |
| FPS436 | Portfolios and Personnel | 3 |
| XXXXXX | General Education Option | 3 |
| FPL450 | Field Placement | |
| For more information, please visit our website at www.senecac.on.ca/fashion. | |
| Program Coordinator: | David McDermid Telephone: (416) 491-5050 Ext. 6146 Email: David.Mcdermid@senecac.on.ca |
| Program Chair: | Gitte Hansen Telephone: (416) 491-5050 Ext. 2160 Email: Gitte.Hansen@senecac.on.ca |
| Admissions Advisors: | |
| Domestic Admissions Advisor: | Maureen Massicot Telephone: (416) 491-5050 Ext. 2014 Email: maureen.massicot@senecac.on.ca |
| International Admissions Advisor: | Susan Gao Telephone: (416) 491-5050 Ext. 2365 Email: susan.gao@senecac.on.ca |
| Registration & Records Advisor: | Andrea Matteis Telephone: (416) 491-5050 Ext. 2465 Email: andrea.matteis@senecac.on.ca |
Seneca's Fashion Resource Centre is a collection of more than 10,000 garments and fashion accessories dating from the mid-1800s to present day. Everything in the collection, from the Victorian corsets to the designer originals, is used as teaching aids for student in Seneca's Visual Merchandising Arts program. Video
"I am a recent graduate of the Visual Merchandising Arts diploma program at Seneca College. This program taught me the skills I need to be a strong and valuable employee in the arts industry. I really enjoyed the Display and Material workshops. They gave me the basic principles of colour and design. I found the field placements to be extremely helpful in preparing me for "real world" projects. Since graduation I have worked as a Visual Stylist at Holt Renfrew and I am currently working as a senior artist at Moss & Lam. Moss & Lam provides commercial arts and special finishing for hotels and retail stores across the world."
Jin Kim
“As the Visual Merchandising Co-ordinator at Polo Ralph Lauren - Hong Kong, I would like to say thanks! I would not have reached my goal without the first-hand knowledge and experience I gained during my two years at Seneca.”
Jennifer Chang
VM Co-ordinator, Ralph Lauren
“The Visual Merchandising Arts program taught me to expand my creativity and develop the technical skills needed in order to enter the field. The program at Seneca College was a great foundation for an exciting, successful career.”
Faye Payne
Visual Presentation Specialist, Sears,
Fairview Mall, Toronto
Seneca College of Applied Arts and Technology