Mintel Reports

Provides access to market research reports containing data and analysis of industry trends. Coverage includes Canadian, U.S., and select International Markets including: food and drink, consumer goods, retail, finance, technology, leisure and travel. (Link to Resource)

Vendor:
Mintel International Group
Subjects Covered:
Advertising, Business, Management, Market Research
Material Types:
Reports
Source Titles List:
Number of Titles:
Indexed: 1000+, Full-Text: 1000+
Date Range:
Indexed: Varies by report, Full-Text: Varies by report
Frequency of Updates:
Daily
Significant Canadian Content?
Yes
Search Aids

Quick Start Guide: http://academic.mintel.com/help/

Contains Image Collection?
No
Exporting Options
Print, save
Link to Provider Licensing Terms
Click here
Copying and Printing?
Yes
Interlibrary Loans?
No
Course Reserves?
No
Downloading?
Yes
Alerts?
Yes
RSS Alerts?
No
Persistent Links?
No
Non-Commercial Course Packs?
No
Access Options
Remote access: World Wide Web, using Seneca College email username and password
Notes

Users must create a personal Mintel profile/account to use certain parts of this service.

Warning: At a maximum, ONLY the lesser of 2.5% of any single MINTEL report, and 25% of a section within any single MINTEL report, can be included in coursework by way of direct extract or copy-and-paste.