New Marketing Titles

New in the Library (Print)

Title Author Call Number Location
Advertising and marketing law in Canada / Brenda Pritchard, Susan Vogt. Pritchard, Brenda L., KE1610 .P75 2015 Markham General Collectio
Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. Buttle, Francis. HF5415.5 .B875 2015 Markham Course Textbook
Developing management skills / David A. Whetten, Brigham Young University, Kim S. Cameron, University of Michigan. Whetten, David A. (David Allred), 1946- HD30.4 .W46 2016 Markham Course Textbook
Early intervention : how Canada's social programs can work better, save lives, and often save money / James Hughes. Hughes, James, HN107 .H76 2015 York General Collection
Essentials of marketing research. Babin, Barry J., HF5415.2 .B33 2016 Markham Course Textbook
Journalist's legal guide / Michael G. Crawford, B.B.A., LL.B.. Crawford, Michael G., KE2550 .C73 2015 York General Collection
Marketing mistakes and successes / Robert F. Hartley, Late of Cleveland State University, Cindy Claycomb, Wichita State University. Hartley, Robert F., 1927- HF5415.1 .H37 2014 Newnham Course Textbook
Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline. Ferrell, O. C. HF5415.13 .M3586 2014 Newnham Course Textbook
New rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. Scott, David Meerman, HF5415.1265 .S393 2015 Markham Course Textbook

New Online (eBooks)

Title Author

New Videos (DVD and streaming)

Title Author Location