New Marketing Titles

New in the Library (Print)

Title Author Call Number Location
Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships / Barbara Thomas. Thomas, Barbara, HF5415 .T46 2016 Markham General Collectio
Canadian advertising in action / Keith J. Tuckwell. Tuckwell, Keith, 1950- HF5823 T82 2015 Newnham Course Textbook
Competing for customers : why delivering business outcomes is critical in the customer first revolution / Jeb Dasteel, Amir Hartman, Craig LeGrande. Dasteel, Jeb, HF5415.5 .D174 2016 Markham General Collectio
Don't make me think, revisited : a common sense approach to Web usability / Steve Krug ; editor: Elizabeth Bayle ; cover design: Aren Straiger ; cover and author illustration: Mark Matcho. Krug, Steve, TK5105.888 .K78 2014 Newnham Course Textbook
Excellence in business communication / John V. Thill, Courtland L. Bovée. Thill, John V., HF5718.2.U6 T45 2017 Markham General Collectio
Hey, Whipple, squeeze this : the classic guide to creating great ads / Luke Sullivan, Edward Boches. Sullivan, Luke. HF5825 .S88 2016 Markham Course Textbook
How to see the world : an introduction to images, from self-portraits to selfies, maps to movies, and more / Nicholas Mirzoeff. Mirzoeff, Nicholas, 1962- P93.5 .M57 2016 Markham General Collectio
Infinite icon : a universally understood pictorial language that tells a story succinctly and with style / edited and produced by Sandu Publishing Co., Ltd. NC997 .I53 2016 Markham General Collectio
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. Bendle, Neil T., HF5415.2 .B45625 2016 Markham Course Textbook
Marketing research essentials : with data analysis in Excel and SPSS / Carl McDaniel, University of Texas at Arlington, Roger Gates, President, DSS Research, Subramanian Sivaramakrishnan, Asper School of Business, University of Manitoba, Kelley Main, Aspe McDaniel, Carl, Jr., 1941- HF5415.2 .M39 2014 Newnham Course Textbook
Media communication : an introduction to theory and process / James Watson. Watson, James, 1936- P90 .W29 2016 Markham General Collectio
New perspectives on Microsoft Office 365 and PowerPoint 2016 : comprehensive / Katherine T. Pinard. Pinard, Katherine. P93.53.M534 P56 2016 Markham General Collectio
Please make this look nice : the graphic design process / Peter Ahlberg. Ahlberg, Peter, NC997 .A683 2016 Markham General Collectio
Practice of public relations / Fraser P. Seitel, Managing Partner, Emerald Partners Adjunct Professor, New York University. Seitel, Fraser P., HM1221 .S45 2017 Markham General Collectio
Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them / Larry Light, Joan Kiddon. Light, Larry, HF5415.1255 .L54 2016 Markham General Collectio

New Online (eBooks)

Title Author
Art of client service : the classic guide, updated for today's marketers and advertisers / Robert Solomon ; [foreword by Ian Schafer]. Solomon, Robert (Robert Joel),
Art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns / Ian Dodson. Dodson, Ian,
Digital fonts and reading / edited by Mary C. Dyson, Ching Y. Suen.
How pop culture shapes the stages of a woman's life : from toddlers-in-tiaras to cougars-on-the prowl / Melissa Ames (Eastern Illinois University, United States) and Sarah Burcon (University of Michigan, United States). Ames, Melissa, 1978-
Public relations handbook / Alison Theaker. Theaker, Alison,
Publishing romance : the history of an industry, 1940s to the present / John Markert. Markert, John (John P.),
Samsung, media empire and family : a power web / Chunhyo Kim. Kim, Chunhyo,
Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble. Gamble, Stephen,

New Videos (DVD and streaming)

Title Author Location