Markham businesses to benefit from new Seneca College program

Toronto, June 14, 2006 --- Starting September, the Markham business community can capitalize on Seneca’s new Business Intelligence program. Business Intelligence students will be available to work with local businesses and apply the marketing skills they learn to help those companies become more competitive and successful.

“Groups of students can focus on a business problem and come up with innovative solutions for businesses,” says Terry James, one of Seneca’s Business Intelligence professors. “It’s a win-win situation. Students will work on real problems and local businesses will get real solutions.”

Offered at Seneca’s Markham Campus, the eight-month post-graduate certificate program will offer courses on data processes and patterns, quantitative intelligence and more with the goal of discovering business solutions by interpreting statistics and data.

“Business Intelligence is about analyzing data to predict new trends and forecast what customers will want” says Angela Zigras, Chair of Seneca’s School of Marketing and E-Business. “It’s an emerging field and an essential skill to have in any industry.”

To ensure the program remains relevant, members of the Markham business community are involved in the Business Intelligence program’s Advisory Board. The board provides input into the value and direction of the courses in the program.

Seneca College’s Markham Campus is located at the intersection of Highway 7 and Highway 404. The campus offers programs in Tourism and Travel, Business Computer Systems and Brand Management, Business Intelligence Research Analyst and Interactive Marketing.

Seneca College of Applied Arts and Technology is the largest college in Canada with more than 100,000 full and part-time students on campuses across the Greater Toronto Area. Seneca provides internationally and nationally recognized career education and training key to graduate success in the global economy. Every Seneca diploma, certificate and applied degree program is developed to a high academic standard, in consultation with industry, integrated with information technology, combined with technical and transferable skills, and reinforced by opportunities for ongoing education and re-training.

For more information:
Media Relations
Seneca College Media Relations
416-491-5050 ext. 7018