Public relations, Government relations, Investor relations
Jeff Roach’s professional career began in 1966, and has spanned internationally in the telecommunications, political, natural resources, high tech, financial services and consulting sectors.
His more senior corporate assignments have included stints as Senior Vice-President, Corporate Communications and Public Affairs at CIBC, Assistant Vice-President, Corporate Communications at Northern Telecom and as the owner of his own public relations and communications consultancy. Roach has been a faculty member since 2005, dedicating his teaching to Seneca’s Public Relations and Government Relations graduate certificate programs. He also recently developed the new Investor Relations program launched in winter 2016.