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Event Marketing Students at Casa Loma

Students visit Casa Loma & New York City

Event Marketing - Sports, Entertainment, Arts students get around. Since the start of the winter semester, they've met with the new operators of Casa Loma and travelled to New York City for an insider's view of an annual conference for the performing arts.

The students recently had the rare opportunity to meet Nick Di Donato, President and CEO of The Liberty Entertainment Group, and Catherine Bridgman, President of Casa Loma, on the first day Casa Loma opened under its new ownership. They learned how The Liberty Entertainment Group successfully competed for, and won, a 20-year agreement with the City of Toronto to revitalize the historical landmark. Nick Di Donato engaged the students in a discussion about his vision and plans for the venue, which include multi-million dollar property upgrades, a fine dining restaurant, an antique car museum, seasonal exhibits and events. A group of students will help plan and market The Liberty Entertainment Group's first Mother's Day event at Casa Loma.

They've also been busy volunteering, as well as networking and attending professional development sessions, at the annual Association of Performing Arts Association (APAP) conference in New York City. The conference has attracted more than 4,000 members of the global arts and entertainment industry from 31 countries. Seneca Professor Eric Lariviere, who is also Managing Director of the Flato Markham Theatre and a member of the APAP Board of Directors, was instrumental in co-ordinating this event for the students. Students have been able to learn about festival management, arts and entertainment marketing, current industry digital marketing and social media practices and audience development strategies as well large scale conference and volunteer management.