Seneca places third in annual marketing competition
After months of hard work and dedication, Marketing students from Seneca placed third in this year's Ontario Colleges Marketing Competition (OCMC).
The competition, hosted this year by George Brown College, brings together hundreds of highly motivated business students and dynamic faculty from across Ontario to showcase their business talents and demonstrate their strategic thinking and team working abilities. During the two-day event, teams compete in a series of exercises that emulate real-world business challenges.
In addition to ranking third overall, Seneca's team, led by Scott Campbell, Steven Litt, Barb Tooth, Tracy Porter and Theresa Seto, was recognized throughout the competition in various areas. They took home the first place title in both Prospect Pitching and Marketing Research, third place in the Entrepreneurship challenge, fourth place in International Marketing and fifth place in both Direct Marketing and Marketing. Seneca students were also members of the first and third place teams in Quiz Bowl — the only public event at the competition where participants competed in a Jeopardy-like challenge, testing their knowledge on marketing terms and industry news.
Also, third year Business Administration - Marketing student, Maggie Chen, was this year's recipient of the William & Margaret Lydiatt Award, which recognizes one student from a participating college who has demonstrated exceptional spirit, commitment and integrity in the weeks leading up to the competition.
OCMC is a student-focused learning experience that provides participants the ability to demonstrate their essential, vocational and employability skills before industry professionals.