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Event Marketing students to Ignite Pan Am Games

Event Marketing — Sports, Entertainment and Arts students are being 'ignited' by the Toronto 2015 Pan Am/Parapan Am Games. The goal of the games' IGNITE program is to inspire communities throughout Toronto, the Greater Golden Horseshoe, Ontario and Canada to come together and build excitement around the games and bolster community spirit. Nine student teams successfully applied for and submitted IGNITE event proposals to Pan AM organizers, who have since invited the Event Marketing students to internal IGNITE planning meetings. Seneca is the first college to participate in the program and the Event Marketing program will be officially recognized as a partner on the Pan Am website. Students will implement their IGNITE event concepts during the winter semester.

The Pan Am/Parapan Am Games is one of the world’s largest multi-sport games. Close to 7,000 athletes from across Latin America, South America, the Caribbean and North America will put their years of intense training, perseverance and sacrifice to the test in world-class competition in 36 Pan Am sports and 15 Parapan Am.