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| Updated: March 14, 2011 |
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Mark Fleming, Unified Corporation: It is imperative that any established or new business engage professional researchers, such as those at Seneca Industry Innovation, to provide a clear picture of the competitive landscape in which they operate. The information was used to assess the size of the market and key market players. This is valuable information that will impact our marketing strategies going forward. The research information provided impacts both sales and marketing, as well as our outsourced manufacturing plans, because you have identified players that we did not know of. It provided a broad competitive analysis which we had not been able to access on our own.
The Bauhab, Rick Duncan: The Bauhub was very impressed with the quality and dedication Seneca College brought to this project. We found working with the Seneca Industry Innovation group very easy, and were very happy with the outcome. We hope to continue the relationship in the future.
Chris Collucci, Clean4me: The Seneca Industry Innovation competitive intelligence market research has given our business the depth and insight of a large business as we pursue continued growth in our market. Great and valuable insight! Thank you!
We have a much better sense of the overall market opportunity and our relative share of that opportunity as well as the size of ancillary services such as carpet and window cleaning. Very helpful for guidance and validation of marketing plans.
Rick Dubeau, President, RGD: The report was very useful in helping me move forward with a strategy. It will assist me in developing an information package/presentation for potential investors.
Ernest Earon, WineHawk Inc.: The report gave us more confidence in the data and intelligence that we had. This gave us much more confidence in our decision making. |
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