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Outline: IBS725
PRINCIPLES OF INTERNATIONAL BUSINESS AND MARKETING
Prerequisites
None
Topic Outline
See attached schedule
Modes of Instruction
Instruction will consist of four classroom hours per week.
These periods will demonstrate by way of lectures, group discussions, analysis
of case studies, and class presentations, the factors required for consideration
by management in developing successful business abroad.
Students will be required to write tests, conduct research
activities, participate in class discussions, evaluate case studies, and
make presentations concerning specific segments of the program. Independent
study is required.
Prescribed Texts and Reading
-
Kotabe and Helsen: Global Marketing Management:
John Wiley, 1998.
-
The Toronto Globe and Mail: Report on Business:
emphasis on International Section.
-
The Toronto Star and/or The National Post:
Daily
Business Sections.
Modes of Evaluation
| Quiz |
10% |
| Term Test |
30% |
| Project |
30% |
| Final |
30% |
| Total |
100% |
Test dates are set at the beginning of the semester and cannot be altered.
Missed test result in a grade of zero for that test.
Students are advised to attend all classes during the semester. Students
are expected to actively participate in class discussions and to read the
assigned material before attending class.
Term Project Evaluation
-
Term assignments and grades are subject to completion of all requirements
as stated in the Academic Policy Guidelines.
-
The term project is the practical culmination of this subject. A high degree
of commitment and professionalism in developing and presenting the work
is therefore expected.
-
The evaluating criteria for assessing the qualitative and quantitative
research of the term project will be distributed in advance. Examples will
be explained to ensure uniformity of research and presentation.
Language Standards
-
At the discretion of the professor, written assignments will be evaluated
for standards of language use in addition to content.
-
Assignments which contain errors in spelling, grammar, or usage will be
returned to students and a grade in incomplete will be recorded
until the assignment has been brought up to an acceptable standard.
-
A penalty may be applied to the grade for the completed assignment.
| A+ |
90% -100% |
4.0 |
| A |
80% - 89% |
4.0 |
| B+ |
75% - 79% |
3.5 |
| B |
70% - 74% |
3.0 |
| C+ |
65% - 69% |
2.5 |
| C |
60% - 64% |
2.0 |
| D |
55% - 59% |
1.0 |
| F |
0% - 54% |
0.0 |
Professor: Joe Gulessarian, Room 3262, Phone (416)
491 5050 Ext. 6100
Approved: ___________________________
Jennifer Singh, Acting Chair
School of International Business
Last Updated: Fall 2000
SPECIFIC TOPIC OUTLINE
IBS 725
| Week |
Week of: |
T O P I C |
Chapter |
| 1 |
Sept. 5 |
PART I:
The Case for Globalization & Free Trade
Trade Theory
Evolution of Global Marketing |
1 + Lecture
1
1 |
| 2 |
Sept. 11 |
The Intertwined Global Economy
GATT & The WTO
Information technology and the changing nature of completion
International Economic Integration
MNC's |
2
2
2
2
2 |
| 3 |
Sept. 18 |
Bretton Wood's
Currency Exposure
Elements of Culture
Cross cultural comparisons
Adapting to foreign cultures |
3
3
4
4
4 |
| 4 |
Sept. 25 |
The Webolution of International Business
The Political and Legal Environment |
Professor's Lecture
5 |
| 5 |
Oct. 2 |
Segmentation Issues |
7 |
| 6 |
Oct. 9 |
International Positioning Strategies |
7 |
| 7 |
Oct. 16 |
TERM TEST #1 |
- |
| - |
Oct. 23 |
S T U D Y W E E K |
- |
| 8 |
Oct. 30 |
PART II:
Global Competitive Analysis |
8 inclusive |
| 9 |
Nov. 6 |
Global Market Entry Strategies |
9 inclusive |
| 10 |
Nov. 13 |
Global Product Strategies
Standardization Versus Globalization |
11
11 |
| 11 |
Nov. 20 |
Global Branding Strategies
Product Piracy
Country of Origin Stereotypes
Global Marketing of Services |
12
12
12
12 |
| 12 |
Nov. 27 |
Foreign Market Prices
Price Escalation
Grey Area Markets
Counter Trade |
13
13
13
13 |
| 13 |
Dec. 4 |
Promotion |
14 inclusive |
| 14 |
Dec. 11 |
F I N A L E X A M I N A T I O N |
- |
|