Program Learning Outcomes

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Training, Colleges and Universities.

As a graduate, you will be prepared to reliably demonstrate the ability to:

  • Capture professional quality images using the appropriate equipment and techniques.
  • Utilize design elements and lighting techniques to capture images that communicate effectively.
  • Create and edit well-designed and technically sound digital images using industry standards software.
  • Finish and distribute images in a format that meets the needs of the client.
  • Critically evaluate the effectiveness of images in written and verbal format.
  • Develop a portfolio that demonstrates creative and professional skills and abilities in digital image capture and editing.
  • Communicate effectively with clients and suppliers to provide high quality services.
  • Participate in ongoing professional development and adhere to ethical and industry standards.
  • Develop a business plan for the establishment and operation of a photographic services company.
  • Produce a marketing plan for a new and an established photographic services company.
  • Produce professional quality business cards, flyers and other promotional material for a photographic services company.
  • Perform colour calibration as it applies to Digital Imaging and Illustration.
  • Create a document outlining basic contract law and rights as they pertain to selling images for publication.
  • Produce an outline for digital workflow including cataloguing, archival and backup strategies for images and prints.