Program Learning Outcomes

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Training, Colleges and Universities.

As a graduate, you will be prepared to reliably demonstrate the ability to:

  • Develop a promotion mix for marketing a product or service based on an identified target market.
  • Develop pricing strategies which take into account perceived value, competitive pressures, and corporate objectives.
  • Develop strategies for the efficient distribution of products and services.
  • Determine strategies for developing new products and services that are consistent with evolving market needs.
  • Evaluate results of marketing activities using criteria related to budgeted sales, costs, and profits.
  • Formulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations, and evaluation criteria.
  • Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
  • Prepare and deliver a sales presentation.
  • Evaluate the viability of marketing a product or service in an international market or markets.
  • Conduct primary research on market conditions in order to determine existing and potential levels of activity for particular products and services.
  • Apply human resource and leadership knowledge and skills to enhance performance with individuals and teams to contribute to the successful marketing function of an enterprise.
  • Employ marketing management techniques in the planning, directing, and controlling of an enterprise.
  • Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
  • Develop strategies to establish working relationships with clients, customers, and consumers which maintain and strengthen their loyalty to his/her organization.
  • Apply the principles of business ethics and corporate social responsibility.
  • Prepare the marketing component of a business plan.