Program Learning Outcomes

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Training, Colleges and Universities.

As a graduate, you will be prepared to reliably demonstrate the ability to:

  • Create radio productions and audio content, in studio and on location, using relevant broadcasting equipment and related industry technologies.
  • Deliver, support and promote radio broadcast content via multiple platforms using a variety of media.
  • Participate in the planning and preparation of programming content for a variety of radio formats.
  • Monitor and evaluate the quality of radio broadcasts using appropriate relevant resources, tools and equipment which meet current industry standards.
  • Assist in promoting the station’s brand and generating revenues through a variety of marketing and advertising sales activities.
  • Plan and prepare interviews, scripts and reporting content for use in radio broadcasts.
  • Use business skills and accepted industry practices in the completion of tasks and projects.
  • Keep current with the needs of the broadcast industry using strategies that enhance work performance and guide professional development.
  • Perform all work in compliance with relevant statutes, regulations, legislation, industry standards and company policies.
  • Present live programming on air to relay various types of information and stories in different formats.