Program Learning Outcomes

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Training, Colleges and Universities.

As a graduate, you will be prepared to reliably demonstrate the ability to:

  • Analyze the impact of social media on communication methods and business practices.
  • Explore current trends, emerging technologies and future applications of social media.
  • Communicate effectively with intended audiences using social media.
  • Create and use social media accounts for specific business or marketing purposes.
  • Evaluate the effectiveness of a social media initiative in relation to intended goals.
  • Apply social media solutions in ways that use current best practices, and adhere to ethical, legal and privacy regulations and legislation.
  • Design and implement a social media project for the non-profit or private sector.