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Duration
2 Semesters (8 Months)
Credential Awarded
Ontario College Graduate Certificate
School
Seneca Business

About the Program

This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity.

Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term.

Work Experience

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Work-Integrated Learning Model
  Fall Winter Summer
Year 1 Semester 1 Semester 2 Work Term

Your Career

As a graduate of this program, you may pursue future career options, such as:

  • Assistant brand manager
  • Product manager
  • Brand consultant
  • Brand strategist
  • Assistant marketing manager

You may also find your career on the product and service side of business and marketing.

Related Careers

Skills

Throughout this program you will develop the following skills:

  • Develop brand strategies
  • Product launch planning
  • Business analysis
  • Research
  • Branding 

Affiliations/Associations

  • American Marketing Association (AMA)
  • Internet Advertising Bureau of Canada (IAB)
  • The Canadian Professional Sales Association (CPSA)
  • Canadian Marketing Association (CMA)
  • Greater Toronto Marketing Alliance (GTMA)