Duration
2 Semesters (8 Months)
Credential Awarded
Ontario College Graduate Certificate

Courses

Delivery: At Seneca, courses are delivered in the following formats: online, in-person, hybrid (an online, in-person combination) or flexible (offered in-person and online at the same time).

The chart below outlines the delivery options available for each course in this program. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment.

Preferences  for course delivery will be considered on a first come, first served basis.

International students: the impact of studying from outside of Canada and Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

 

Semester 1

Course Code Course Name Winter Summer Fall
BMK710 Brand Strategy I  Hybrid  Not offered  Hybrid
BMK711 Brand Metrics I  Hybrid  Not offered  Hybrid
BMK713 Advertising and Promotion  Hybrid  Not offered  Hybrid
BMK715 Consumer Research and Behaviour  Hybrid  Not offered  Hybrid
BMK716 Digital Marketing I  Hybrid  Not offered  Hybrid
MRK718 Presenting Complex Material  Hybrid  Not offered  Hybrid

Semester 2

Course Code Course Name Winter Summer Fall
BMK810 Brand Strategy II  Hybrid  Hybrid  Not offered
BMK811 Brand Metrics II  Hybrid  Hybrid  Not offered
BMK812 Integrated Brand Communications  Hybrid  Hybrid  Not offered
BMK816 Digital Marketing II  Hybrid  Hybrid  Not offered
BMK817 Marketing Enabling Technologies  Hybrid  Hybrid  Not offered
WTP100 Work Term Preparation  Online  Online  Not offered
WTP100 - Work-Integrated Learning option only

Work-Integrated Learning Term

Course Code Course Name Winter Summer Fall
BMK441 Brand Management, Work Term  Not offered  Hybrid
 Online
 In-person
 Hybrid
 Online
 In-person
BMK441 - Work-Integrated Learning option only