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Duration
4 Semesters (2 Years)
Credential Awarded
Ontario College Diploma
School
Seneca Business

About the Program

This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.

You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies.

Your Career

As a graduate of this program, you may pursue future career options, such as:

  • Marketing assistant
  • Marketing co-ordinator
  • Account manager
  • Market researcher
  • Assistant sales manager
  • Assistant event planner
  • Social media assistant
  • Digital marketing assistant
  • Media planning assistant

Related Careers

Skills

Throughout this program you will develop the following skills:

  • Leadership
  • Brainstorming ideas
  • Management techniques
  • Critical thinking
  • Planning
  • Project management

Affiliations/Associations

  • American Marketing Association
  • Canadian Marketing Association
  • Canadian Professional Sales Association
  • Interactive Advertising Bureau of Canada
  • Greater Toronto Marketing Alliance
  • Ontario Colleges Marketing Association