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Creative Advertising (Joint Seneca/York)

Available: Fall, Winter

Program Description

As a Creative Advertising (CAB) student, you are exposed to the different aspects of advertising communications from strategic planning, concept development, digital and social media content development/ management, copywriting, art direction, account management and applied research or public relations, and that’s only the basics.

Each semester offers a "building block" process with fundamentals and "real life" experiences delivered with advertising agency partners to nurture and inspire the student to a successful career in advertising and related industries.

Throughout each semester you develop and present a few full-fledged ad campaigns, from "live" briefs to "real clients", all with the goal of developing your personal skills portfolio required for entry into the industry.

In the first year, you understand the foundations of advertising communications processes. You begin to learn the fundamentals of traditional media and digital content, the who's who, who's doing what and who you want to work with after graduation. You are introduced to the crème de la crème of the industry and are thoroughly infected by the advertising bug.

The program's second year helps you get your wings. Literally. The content of subjects becomes highly specialized for career development and goals: from portfolio development, personal branding, digital and mobile planning, business and creative streaming to an industry internship. In addition, the program offers an opportunity to travel to New York for Advertising Week. You become part of the advertising industry with agency tours, meet with the industry leaders and begin the challenge of marketing yourself.

There's no looking back. You study, learn, apply, intern and you graduate. As a Creative Advertising graduate you can join advertising agencies, digital and social media agencies, corporate advertising departments and related marketing and communications fields. You take your pick.

This program is a perfect fit if you are a creative thinker, strong-willed and extremely dedicated with a deep imagination, superior writing and interpersonal skills and a deep passion for learning.

Joint Program with York University

This is a joint program which allows students to earn a Seneca diploma in Creative Advertising and a York University Bachelor of Arts degree. This program is for students who have completed two years of a B.A. program or three years of an honours B.A. program at York University. Information on the joint program may be obtained from the Advising Centre, Faculty of Arts, York University or from the Admissions Office, Seneca College.

The Creative Advertising program has an incredible reputation for winning "Creative" and "Integrated Communication" awards. Our students have the opportunity to compete in national student competitions. Over the past eight years our program has won gold, silver and bronze awards in the Advertising Educators Association of Canada Student Competition, The Grip Limited Juicer and the Cossette Communication Grow-Op competitions. These have students competing against other colleges given client briefs to solve "real world" advertising problems.

Alumni of the program have gone on to international advertising awards that include the Cannes Lion Advertising Festival, The One Show, The Advertising and Design Club of Canada, Marketing Magazine, Art Directors Club of New York, CASSIES Awards, Clio Awards, New York Festivals and London International Awards to name just a few. In addition, in the past 11 years a Seneca Creative Advertising Alumni have won a "Gold" Cannes Young Lion award that ultimately sends them to Cannes, France to compete on a world stage with other "under 30" creative thinkers.

Campus

Duration

4 Semesters (2 Years)

Credential Awarded

Ontario College Diploma

Your Career

From the early days of the "Golden Age" of advertising created on Madison Avenue to today's global "Digital Revolution", this two-year diploma program was created with the primary purpose of developing professional advertising communication skills required for a successful career in an ever changing and growing industry.

Upon graduation you may find yourself working as an advertising copywriter, social media curator, digital content or community manager, account executive, strategic planner, media buyer or planner, or marketing communications co-ordinator within advertising, marketing, promotion or public relations agencies.

Affiliations/Associations

  • Advertising and Design Club of Canada (ADCC)
  • Advertising Educators Association of Canada (AEAC)
  • Art Directors Club of New York
  • One Club (New York)

Admission Requirements

Program Eligibility

  • Completion of two years of a B.A. program or three years of a B.A. (Honours) program at York University.

Applicant Selection

  • Seneca will contact faculty at York University for verification of your eligibility in this program.

Note

Please visit the Advising Centre, Faculty of Arts, York University for more information on completing your degree and this diploma concurrently.

Program Costs

2017-18 ACADEMIC YEAR

Tuition – Domestic

$4,510

Tuition – International

$14,200

Book & Supply Costs

$2,150


Please note: All costs are approximate, may vary by campus and are subject to change at any time without notice. Parking, locker and some mandatory incidental fees are among the charges not included in the figures above.

Program Details

The Degree and Credit Transfer Office provides a number of services for students continuing their education at Seneca, and for graduating students considering degree transfer options.

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at various post-secondary institutions. Please refer to the Degree Transfer Guide for more information.

Transfer Credit may be granted for courses deemed equivalent to courses at Seneca that have been completed at recognized postsecondary institutions. Additional information is available online.

Please take a few moments to view Important Academic Dates for your relevant term.

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

Also see: English and General Education requirements.

Admissions

Need to know more about your application and/or the application process? Reach out to our admissions advisors for assistance.

Domestic
Alex Tyo 416.491.5050 ext. 22804 Alexander.Tyo@senecacollege.ca
International

Student Recruitment

Have questions about Seneca’s campuses, financial aid, student supports and more? Connect with one of our student recruiters for more information or to book a campus tour.

Student Recruitment
Additional Contacts

Program Coordinator

Anthony Kalamut 416.491.5050 ext. 77219 Anthony.Kalamut@senecacollege.ca

Program Chair (Interim)

Angela Zigras 416.491.5050 ext. 77531 Angela.Zigras@senecacollege.ca

Why Choose Seneca?

Passionate, expert faculty from a range of professions


Real-world learning experiences through paid and non-paid work opportunities


Curriculums developed in collaboration with industry advisory committees


A variety of credentials offered from certificates, diplomas, degrees, and graduate certificates


Opportunities to pathway to higher level credentials at Seneca and other universities in our transfer partnership network