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Event Management - Event and Exhibit Design

Available: Fall

Program Description

The Event Management program at Seneca is unique within Ontario in that it will provide you with a specialization in design for the event and exhibit industry (galas, festivals, parades and trade shows). Aimed at giving you the necessary breadth and depth of knowledge, you will learn analysis, planning, budgeting, sourcing and creation of décor, props and visuals for events and exhibits. You will benefit from industry professionals who have designed the curriculum and deliver it from a practical perspective. They bring their many years of experience in design, special events and exhibit management to assist you in getting the education you need to succeed in a competitive and growing industry.


  1. Apply the principles of marketing and research to events and exhibits
  2. Analyze, synthesize, develop and design the necessary elements for events and exhibits
  3. Plan, execute and evaluate the installation of events and exhibits
  4. Analyze and develop promotional materials that consistently deliver key messages
  5. Develop and implement financial initiatives based on event/exhibit objectives through methods such as sponsorship programs, grant applications and fundraising initiatives
  6. Develop, install and co-ordinate effective site and facility operations
  7. Evaluate and apply strategies for effective human resource management related to the installation of events and exhibits
  8. Apply accounting and financial knowledge and skills to the installation of events and exhibits
  9. Apply business administration skills to the installation of events and exhibits
  10. Evaluate and apply industry professional standards, legislative requirements and ethical principles to event and exhibit management.



2 Semesters (1 Year)

Credential Awarded

Ontario College Graduate Certificate

Your Career

Event Management is about creating experiences for clients, guests, event attendees, customers and event organizers. Seneca's Event Management program will help you start an exciting career as a special events organizer, trade show planner/ designer, assistant event co-ordinator, junior exhibit/event designer, assistant creative director or festival organizer.


  • International Live Event Association (ILEA)

Related Careers


This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Advanced Education and Skills Development.

Admission Requirements

Program Eligibility

  • A recognized degree or postsecondary diploma from an accredited institution in a design or fine art related program.
  • English proficiency at the postsecondary level.

For Applicants with Non-Design Education

Applicants with a degree or postsecondary diploma in a non-design field will be contacted with instructions on how to submit the following:

  • Written English essay - topic will be provided
  • Portfolio containing 6 pieces of work that demonstrate your design skills. These can be:
    • Artwork (drawings, paintings, sculptures)
    • Photographs
    • Events you have worked on
    • Floral arrangements
    • Clothing (designs or physical creations)
    • Interiors designs
    • Displays

Program Costs

Choose academic year:

Tuition – Domestic


Tuition – International


Book & Supply Costs


Please note: All costs are approximate, may vary by campus and are subject to change at any time without notice. Parking, locker and some mandatory incidental fees are among the charges not included in the figures above.

Program Details

The Degree and Credit Transfer Office provides a number of services for students continuing their education at Seneca, and for graduating students considering degree transfer options.

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at various post-secondary institutions. Please refer to the Degree Transfer Guide for more information.

Transfer Credit may be granted for courses deemed equivalent to courses at Seneca that have been completed at recognized postsecondary institutions. Additional information is available online.

Please take a few moments to view Important Academic Dates for your relevant term.

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

Also see: English and General Education requirements.


Need to know more about your application and/or the application process? Reach out to our admissions advisors for assistance.

416.491.5050 ext. 22840

Student Recruitment

Have questions about Seneca’s campuses, financial aid, student supports and more? Connect with one of our student recruiters for more information or to book a campus tour.

416.491.5050 ext. 22608
Additional Contacts
Financial Aid & Awards

Program Coordinator

John MacBride 416.491.5050 ext. 26513

Program Chair

Gitte Hansen 416.491.5050 ext. 22160


Study in our Event Management – Event and Exhibit Design graduate certificate and graduate industry-ready. Video


“I have been in the visual merchandising and event design industry for over 40 years...and the special event industry for 20 years…To have a group of students with fresh young ideas and the education to use them properly would be something I would welcome.”

Sinclair Russell
Event Designer-at-Large

“The Event Management – Exhibit and Design Program is at the forefront of education in the field, and is teaching students through theoretical and real world experiences the skills necessary to contribute to the future of our industry. With the pace of the events world, we need fresh, energetic ideas. Programs like this give students a much greater background than in the past and a leg up on their competition. We have had the pleasure of working both with and for new graduates who bring a refreshing energy and passion to their events, and have the skills and knowledge to back up that enthusiasm.”

Bryan Bell
Chief Operating Officer, Decor & More Inc.

Why Choose Seneca?

Passionate, expert faculty from a range of professions

Real-world learning experiences through paid and non-paid work opportunities

Curriculums developed in collaboration with industry advisory committees

A variety of credentials offered from certificates, diplomas, degrees, and graduate certificates

Opportunities to pathway to higher level credentials at Seneca and other universities in our transfer partnership network

Success Story

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Lauren Hildebrandt

Event Management – Event and Exhibit Design

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