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Public Relations - Investor Relations

Available: Not Currently Offered

Program Description

The Public Relations - Investor Relations (IRM) Program is an intensive learning experience that prepares its graduates to help companies listed on public stock exchanges to establish constructive, ethical relationships with their shareholders and other investors, and with financial analysts and with the financial - and investment media. The Program combines five first-semester subjects from Seneca’s Public Relations - Corporate Communications (PRC) Program with nine specialized Investor Relations subjects including Introduction to Investor Relations, Financial Literacy, Crisis Management and Communications, Going Public, Ethics & Professionalism and four others (see courses section).

After completing the IRM Program, graduates are ready to assume entry-level jobs as investor relations practitioners with publicly traded companies in the financial services, natural resources and manufacturing sectors, with investor relations consultancies, with the financial communications and corporate communications arms of public relations agencies, with associations and organizations that regulating capital markets, and as financial communicators in the corporate communications and public relations divisions of publicly traded companies.

Seneca College is the only educational institution in Ontario offering a full-fledged, entry-level program in Investor Relations. The IRM Program addresses a demonstrated need for individuals trained to practice in this specialized area of communications. The Canadian Investor Relations Institute (CIRI) represents hundreds of investor relations professionals who work with publicly listed companies, and with associations: IR and PR agencies. CIRI has established education and training in the IR disciplines as one of its a top priorities. Seneca's IRM Program helps to address this need.

The IRM Program provides the opportunity to learn from a very experienced faculty, from practical hands-on exercises, and through group activities with other students. The program is career-focused. It emphasizes practical learning in an environment that provides access to an unusual combination of professional and academic resources.



2 Semesters (8 Months)

Credential Awarded

Ontario College Graduate Certificate

Your Career

IRM Program graduates will be prepared for entry-level jobs as investor relations practitioners with publicly traded companies, investor relations consultancies, the investor relations arms of public relations agencies, and with associations and organizations involved in regulating capital markets. They will also be trained to work as financial communicators in the corporate communications and public relations divisions of publicly traded companies.

Related Careers


This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Advanced Education and Skills Development.

Admission Requirements

Program Eligibility

  • A recognized degree or three-year post-secondary diploma from an accredited institution.
  • English proficiency at the post-secondary level.

Applicant Selection

  • Applicants will be invited to attend an orientation session where they will complete the writing test and submit their statement of interest.
  • If the program is oversubscribed - more qualified applicants than seats in the program - applicants will be selected on the strength of their writing test.

Additional Requirements

  • Statement of interest
  • Writing test

Program Costs


Tuition – Domestic


Tuition – International


Please note: All costs are approximate, may vary by campus and are subject to change at any time without notice. Parking, locker and some mandatory incidental fees are among the charges not included in the figures above.

Program Details

The Degree and Credit Transfer Office provides a number of services for students continuing their education at Seneca, and for graduating students considering degree transfer options.

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at various post-secondary institutions. Please refer to the Degree Transfer Guide for more information.

Transfer Credit may be granted for courses deemed equivalent to courses at Seneca that have been completed at recognized postsecondary institutions. Additional information is available online.

Please take a few moments to view Important Academic Dates for your relevant term.

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

Also see: English and General Education requirements.


Need to know more about your application and/or the application process? Reach out to our admissions advisors for assistance.

Angela Li 416.491.5050 ext. 22036

Student Recruitment

Have questions about Seneca’s campuses, financial aid, student supports and more? Connect with one of our student recruiters for more information or to book a campus tour.

Student Recruitment
Additional Contacts

Program Coordinator

Jeff Roach 416.491.5050 ext. 33087

Program Chair

Beth Agnew 416.491.5050 ext. 33133

Why Choose Seneca?

Passionate, expert faculty from a range of professions

Real-world learning experiences through paid and non-paid work opportunities

Curriculums developed in collaboration with industry advisory committees

A variety of credentials offered from certificates, diplomas, degrees, and graduate certificates

Opportunities to pathway to higher level credentials at Seneca and other universities in our transfer partnership network