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Duration
2 Semesters (8 Months)
Credential Awarded
Ontario College Graduate Certificate
School
Seneca Business

About the Program

This one-year graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Work Experience

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Work-Integrated Learning Model - Fall Start
  Fall Winter Summer
Year 1 Semester 1 Semester 2 Work Term

Your Career

As a graduate of this program, you may pursue future career options, such as:

  • Account executive

  • Assistant brand manager

  • Customer service manager

  • Sports and entertainment marketing specialist 

  • Marketing/sales/retail manager

  • Media buyer

  • Market researcher

  • Digital marketing manager

Related Careers

Skills

Throughout this program you will develop the following skills:

  • Propose marketing plans 

  • Market research 

  • Developing strategic pricing 

  • Formulate budget  

  • Prepare sales presentations

Affiliations/Associations

  • American Marketing Association (AMA)
  • Internet Advertising Bureau of Canada (IAB)
  • The Canadian Professional Sales Association (CPSA)
  • Canadian Marketing Association (CMA)
  • Greater Toronto Marketing Alliance (GTMA)