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Marketing Management

Available: Fall, Winter

Program Description

With a degree or relevant work experience you could enhance your resume with the advanced marketing concepts and techniques taught in Seneca's Marketing Management graduate certificate program. During this 28-week intensive program you will gain skills and knowledge in several key areas including: marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, generating new accounts and sales revenues, and strategic market planning. Best of all, you can benefit from industry/association field work or an optional work term that puts all your learning to work and helps you build industry connections.

Campus

Duration

2 Semesters (8 Months)

Credential Awarded

Ontario College Graduate Certificate

Your Career

Marketing Management focuses on creating, building, communicating and delivering value to customers in innovative and creative ways. As a Seneca Marketing Management graduate you are prepared to begin a career path that leads to employment as an account executive, assistant brand manager, customer service manager, sports and entertainment marketing specialist, marketing/sales/retail manager, media buyer, market researcher or digital marketing manager.

Work-Integrated Learning - Optional

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Work-Integrated Learning Model - Fall Start
  Fall Winter Summer
Year 1 Semester 1 Semester 2 Work Term

Affiliations/Associations

  • American Marketing Association (AMA)
  • Internet Advertising Bureau of Canada (IAB)
  • The Canadian Professional Sales Association (CPSA)
  • Canadian Marketing Association (CMA)
  • Greater Toronto Marketing Alliance (GTMA)

Related Careers

PROGRAM LEARNING OUTCOMES

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Advanced Education and Skills Development.

Admission Requirements

Program Eligibility

  • A recognized degree from an accredited institution; OR
  • Mature applicants with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided.
  • English proficiency at the postsecondary level.

Note

  • Individuals who have taken marketing-related courses at other institutions should choose the Brand Management graduate certificate.

Program Costs

2017-18 ACADEMIC YEAR

Tuition – Domestic

$5,261

Tuition – International

$14,200

Book & Supply Costs

$1,534


Please note: All costs are approximate, may vary by campus and are subject to change at any time without notice. Parking, locker and some mandatory incidental fees are among the charges not included in the figures above.

Program Details

The Degree and Credit Transfer Office provides a number of services for students continuing their education at Seneca, and for graduating students considering degree transfer options.

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at various post-secondary institutions. Please refer to the Degree Transfer Guide for more information.

Transfer Credit may be granted for courses deemed equivalent to courses at Seneca that have been completed at recognized postsecondary institutions. Additional information is available online.

Please take a few moments to view Important Academic Dates for your relevant term.

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

Admissions

Need to know more about your application and/or the application process? Reach out to our admissions advisors for assistance.

Domestic
Alex Tyo 416.491.5050 ext. 22804 Alexander.Tyo@senecacollege.ca
International

Student Recruitment

Have questions about Seneca’s campuses, financial aid, student supports and more? Connect with one of our student recruiters for more information or to book a campus tour.

Student Recruitment
Additional Contacts

Program Coordinator

Robert Carroll 416.491.5050 ext. 77417 Robert.Carroll@senecacollege.ca

Program Chair (Interim)

Angela Zigras 416.491.5050 ext. 77531 Angela.Zigras@senecacollege.ca

Why Choose Seneca?

Passionate, expert faculty from a range of professions


Real-world learning experiences through paid and non-paid work opportunities


Curriculums developed in collaboration with industry advisory committees


A variety of credentials offered from certificates, diplomas, degrees, and graduate certificates


Opportunities to pathway to higher level credentials at Seneca and other universities in our transfer partnership network