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Public Relations - Corporate Communications

Available: Fall, Winter

Program Description

This program is an intensive learning experience that will prepare you to be a flexible public relations and communications practitioner with excellent management, research, writing, technical and social skills. You’ll be capable of working independently and becoming productive quickly in a communications or consulting position. Employers and academics in Europe, the USA and most Commonwealth countries now recognize that the practice of public relations (corporate communications) is an applied discipline grounded in its immediate social context. To succeed in the field, practitioners need to develop and apply public relations administration skills and the knowledge of how contemporary societies work and interact with commercial, institutional and political forces and trends.

Consequently, your studies in the Public Relations - Corporate Communications program will provide you with a solid foundation in at least one of several bodies of knowledge before studying public relations. These include political science, economics, history, English literature, sociology, psychology, science, philosophy and business or public administration.

You'll benefit from our commitment to experiential learning. Throughout the program, you'll gain knowledge from other students and acquire important professional skills from hands-on exercises. You'll also learn from expert professors. Public Relations - Corporate Communications is a career-focused program that emphasizes public relations research, a global perspective and active learning. To succeed as a student, you must be prepared to work productively and closely with other students and the professors.

In addition to tuition and living expenses, you should budget approximately $1,200 for textbooks and $500 for incidentals associated with various class and research activities.

Study in Europe

Enrol in the Public Relations - Corporate Communications program in September and you'll have the option of completing your second semester at a "Seneca partner" college or university in Belgium, The Netherlands or France. We have exchange opportunities that allow our students to study corporate communication abroad for one semester for no additional tuition fees, while receiving full credit toward graduation from Seneca. A limited number of places are available each year and students are selected by committee.

Campus

Duration

2 Semesters (1 Year)

Credential Awarded

Ontario College Graduate Certificate

Your Career

Focus your career on public relations management. Upon completion of our two-semester Public Relations - Corporate Communications program, you'll be prepared for employment in a variety of sectors and organizations, including business, public relations consultancies, investor relations consultancies, professional associations, government relations consultancies and non-profit organizations. As an articulate and effective communications practitioner with excellent managerial, strategic planning, writing, speaking, technical and social skills, you'll be well-equipped to meet the corporate communications needs of most organizations. Initially, you may accept an entry-level public relations or promotional position before moving on to a communications career in such areas as issues management, crisis communication, employee relations, media relations, financial communications and investor relations, government relations, speech writing, special event planning and spokesperson training. You may also choose to apply the knowledge gained in this program to careers other than public relations.

Work-Integrated Learning - Optional

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Professional Certification

Seneca's Corporate Communications Program is the only public relations program in Canada to be certified by the Public Relations Society of America (PRSA), the world's largest professional organization for public relations practitioners.

It is also officially recognized by the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).

The curriculum has been developed based on recommendations and standards of the PRSA and the International Public Relations Association (IPRA). IPRA, a group of senior public relations practitioners from 100 countries is based in London, England. It actively engages in research and conducts an international congress every three years, with the aim of advancing public relations practice and education on a global level. Our program is guided by the recommendations of the IPRA International Commission on Public Relations Education. The training of students for the public relations profession implies curricula and internships that equip them for the kind of future environment in which they will be working, not just that which exists today.

Related Careers

PROGRAM LEARNING OUTCOMES

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Advanced Education and Skills Development.

Admission Requirements

Program Eligibility

  • A recognized degree or three-year post-secondary diploma from an accredited institution.
  • English proficiency at the post-secondary level.

Applicant Selection

  • Applicants will be invited to attend an orientation session where they will complete the writing test and submit their statement of interest.
  • Applicants will be ranked based on the strength of their statement of interest and writing test.
  • Admission to this program is competitive. Only the top ranked applicants will be offered a seat in the program.

Additional Requirements

  • Statement of interest
  • Writing test

Note

  • Selected applicants should have a computer with contemporary word processing and spreadsheet software and a printer.

Program Costs

2017-18 ACADEMIC YEAR

Tuition – Domestic

$6,129

Tuition – International

$14,240


Please note: All costs are approximate, may vary by campus and are subject to change at any time without notice. Parking, locker and some mandatory incidental fees are among the charges not included in the figures above.

Program Details

The Degree and Credit Transfer Office provides a number of services for students continuing their education at Seneca, and for graduating students considering degree transfer options.

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at various post-secondary institutions. Please refer to the Degree Transfer Guide for more information.

Transfer Credit may be granted for courses deemed equivalent to courses at Seneca that have been completed at recognized postsecondary institutions. Additional information is available online.

Please take a few moments to view Important Academic Dates for your relevant term.

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

Admissions

Need to know more about your application and/or the application process? Reach out to our admissions advisors for assistance.

Domestic
Angela Li 416.491.5050 ext. 22036 Angela.Li@senecacollege.ca
International

Student Recruitment

Have questions about Seneca’s campuses, financial aid, student supports and more? Connect with one of our student recruiters for more information or to book a campus tour.

Student Recruitment
Additional Contacts

Program Coordinator

Jeff Roach 416.491.5050 ext. 33087 Jeff.Roach@senecacollege.ca

Program Chair

Beth Agnew 416.491.5050 ext. 33133 Beth.Agnew@senecacollege.ca

Why Choose Seneca?

Passionate, expert faculty from a range of professions


Real-world learning experiences through paid and non-paid work opportunities


Curriculums developed in collaboration with industry advisory committees


A variety of credentials offered from certificates, diplomas, degrees, and graduate certificates


Opportunities to pathway to higher level credentials at Seneca and other universities in our transfer partnership network