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Strategic Marketing and Marketing Analytics

Available: Fall

Program Description

To be successful today, marketing professionals must adapt their skills to rapidly changing technology and new methods to capture data; data that is useful to marketers as they make decisions and evaluate the effectiveness of marketing initiatives. Understanding marketing analytics allows marketers to strengthen business practices by focusing their time, energy and resources on the right projects and the right customers. Marketing analytics gathers data from across all marketing channels and consolidates it into a common marketing view. In this program students will study data gathering, strategic analysis and presentation of marketing data. Students will learn how to understand and respond to customers, competitors and refine the marketing mix of businesses.

Campus

Duration

2 Semesters (8 Months)

Credential Awarded

Ontario College Graduate Certificate

Your Career

As a graduate, you will be ready to find work in a wide range of marketing related careers such as: Marketing Analyst, Media Analyst, Campaign Analyst, Pricing Specialist, Research and Communications Specialist, Loyalty Analyst, Assistant Manager - Performance Metrics, Assistant Manager - Digital Metrics, and Marketing Planner. You'll be equipped to compete in a rapidly evolving landscape where new job and entrepreneurship opportunities present themselves daily.

Work-Integrated Learning - Optional

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Work-Integrated Learning Model
  Term 1 Term 2 Term 3
Year 1 Semester 1 Semester 2 Work Term

Related Careers

PROGRAM LEARNING OUTCOMES

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Advanced Education and Skills Development.

Admission Requirements

Program Eligibility

  • University degree or three-year college diploma from an accredited institution. We will consider applicants with an equivalent combination of partially completed post-secondary and related work experience. In this case a resume and references must be provided.
  • English proficiency at the postsecondary level
  • A postsecondary level course in introductory statistics (or an equivalent credit)

Note

Although not required for admission, the following are recommended for your success in the program:

  • Marketing knowledge
  • Prior learning or working experience in accounting and spreadsheet
  • Prior learning or working experience in databases and Structured Query Language (SQL)

Program Costs

2017-18 ACADEMIC YEAR

Tuition – Domestic

$5,679

Tuition – International

$14,200


Please note: All costs are approximate, may vary by campus and are subject to change at any time without notice. Parking, locker and some mandatory incidental fees are among the charges not included in the figures above.

Program Details

The Degree and Credit Transfer Office provides a number of services for students continuing their education at Seneca, and for graduating students considering degree transfer options.

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at various post-secondary institutions. Please refer to the Degree Transfer Guide for more information.

Transfer Credit may be granted for courses deemed equivalent to courses at Seneca that have been completed at recognized postsecondary institutions. Additional information is available online.

Please take a few moments to view Important Academic Dates for your relevant term.

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

Admissions

Need to know more about your application and/or the application process? Reach out to our admissions advisors for assistance.

Domestic
Alex Tyo 416.491.5050 ext. 22804 Alexander.Tyo@senecacollege.ca
International

Student Recruitment

Have questions about Seneca’s campuses, financial aid, student supports and more? Connect with one of our student recruiters for more information or to book a campus tour.

Student Recruitment
Additional Contacts

Program Coordinator

Robert Carroll 416.491.5050 ext. 77417 Robert.Carroll@senecacollege.ca

Program Chair  (Interim)

Angela Zigras 416.491.5050 ext. 77531 Angela.Zigras@senecacollege.ca

Why Choose Seneca?

Passionate, expert faculty from a range of professions


Real-world learning experiences through paid and non-paid work opportunities


Curriculums developed in collaboration with industry advisory committees


A variety of credentials offered from certificates, diplomas, degrees, and graduate certificates


Opportunities to pathway to higher level credentials at Seneca and other universities in our transfer partnership network