Changing Consumer Behavior to Fashion Consumption and Disposal through Education
Professor Sabine Weber and her student research team from the School of Fashion, Fashion Business program, are working with Textile Waste Diversion Inc. to investigate the influence of a social marketing campaign on attitudes and behaviors with respect to textile waste diversion. Past studies have considered the impact of fashion on consumer textile disposal behavior, but have focused mainly on drivers of clothing waste. In this project, the research team will model consumer attitudes and behaviors regarding fashion interest, shopping frequency, and disposal methods. This will support social and environmental responsibility by increasing awareness of the impacts of and alternatives to textile disposal in landfills. Funder: Seneca College Applied Research Fund (ARF).