APC100 - Applied Professional Communications

Outline info
Last revision date 2018-06-01 14:18:44.906
Last review date 2018-07-16 00:15:01.268

Subject Title
Applied Professional Communications

Subject Description
This course focuses on self-awareness, group work, team building, interpersonal communication, presentation skills, conflict, and time management with applications to industry-specific settings.
In this course, you are developing the skills that will make you not only a greater asset to an employer, but a more confident and accomplished individual.  APC100 will give you a thorough grounding in employability skills listed as essential by the Conference Board of Canada in our global, knowledge-based society of the 21st century. You will be introduced to communication theories and principles, as well as given ample opportunity to apply your learning in the classroom. You will utilize and further develop these skills in all the subjects of your program. 
Only students who have a Canadian university degree in the humanities and social sciences will be considered for advanced standing.  These students must provide detailed subject outlines from their university.

Credit Status
Required General Education course for the following programs: CPA/CPD/CPAC/CNS/CTY
Not applicable as a General Education credit for any other program.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this course, the student will demonstrate the ability to:

  1. Evaluate communication principles and theories to gain knowledge of communication as a discipline.
  2. Apply communication theory to manage personal, social, and occupational relationships.
  3. Assess perceptions of the self and others to minimize bias.
  4. Complete a standardized personality assessment to increase self-awareness.
  5. Perform a face-to-face presentation in class to improve public speaking and presentation skills.
  6. Collaborate on interdependent tasks while working with individuals’ strengths and weaknesses.
  7. Enhance communication skills in online settings by completing activities and assessments online.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Corequisite: EAC149 or equivalent.

Topic Outline

  • Communication concepts and principles
  • Perception of self and others
  • Verbal communication
  • Nonverbal communication
  • Interpersonal communication
  • Listening, questioning, creative and critical thinking
  • Managing interpersonal conflict
  • Groups, teams and problem solving
  • Leadership
  • Public speaking - research, rehearsal, delivery

Mode of Instruction
In-class: Students attend classes on campus each week. All instruction is delivered in a face to face environment.

Teaching and Learning Methods:
To ensure that students are engaged as much as possible in the learning process, instructors can use such teaching methods as class and small group discussions, essays and research, individual and group presentations, readings, lectures, workshops, in-class exercises, and/or web-based instruction. The mode of delivery will dictate the most appropriate teaching methods available to an instructor.

Prescribed Texts
Beebe, Steven A., Beebe, Susan J., & Ivy, Diane K. Communication Principles for a Lifetime Canadian Ed. Pearson Education. ISBN#9780205426676

Reference Material
Students are referred to the following web site for the Seneca College Library MLA Style Guide and Guide to Integrating Quotations (MLA Style):

Required Supplies

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/academic-policy) or at Seneca's Registrar's Offices.

Modes of Evaluation

To be successful in this course, you must complete all course work as specified and achieve an overall grade of 50% or higher. For further information on evaluation and academic standing, see a copy of the Academic Policy available at Seneca registration offices.

Term work:
All term work assignments must be completed prior to the time of the final exam or last class.  Students must contact faculty in advance of the assignment due date to discuss the possibility of an extension.  Late assignments may be subject to the awarding of a penalty resulting in a lower grade assigned. 
Make-up opportunities for assignments must also be made in advance of the scheduled due date.  If an assignment is missed due to class absence, official documentation must be submitted to the faculty member on or before the next scheduled class. Make-up opportunities may not apply to all graded assignments.


Assignments (the assignments will help you to apply course information to your life) 25%
Quizzes (there will be quizzes to check your understanding of the assigned readings) 20%
Individual Presentation 15%
Group Presentation 15%
Final Exam 25%

Student Success:
Please come prepared to participate in class. Make sure you bring your course text to each class, participate in class discussions, hand in any assigned work on time and attend each and every class. Following these suggestions will increase your chances of success.

Students should keep all assignments (including drafts and outlines and exercises) until they receive their final grade.Students may appeal any final grade in a subject or any decision by the College, following the recommendation of a Promotion Committee, with respect to the student's academic standing, continuation or status in a program, School, Faculty or the College. It is the policy of the College that a student who invokes this appeal process will be given a fair hearing. For further information on appeals, please see Section 12 of the Academic Policy Handbook.

Approved by: Fiona Bain-greenwood