BAP205 - Business Case Development

Outline info
Last revision date 2017-11-16 10:20:31.688
Last review date 2017-11-21 10:55:36.561

Subject Title
Business Case Development

Subject Description
Students learn to create a business case based on a real-life case study and to communicate in a simulated environment, the business case to decision makers and other stakeholders.  Students learn to differentiate between needs, goals and objectives and to set quantifiable objectives.  They perform a cost-benefit analysis to calculate key financial metrics, including ROI and payback period.

Credit Status
BAP205 is a half-credit course.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Identify the tasks and techniques in the Enterprise Analysis Knowledge Area of the BABOK (business Analysis Body of Knowledge).
  2. Formulate a problem statement to identify the business need.
  3. Create a context diagram, to define the scope of the proposed solution.
  4. Perform a cost-benefit analysis to provide a basis for comparing the alternatives presented in a business case.
  5. Calculate metrics and key performance indicators (KPIs) to determine whether the organization objectives have been met by the solution.
  6. Create a weighted scoring table, to rank and select from among the alternatives considered in the business case.
  7. Develop a business case, to justify an investment in a proposed solution.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Execute mathematical operations accurately.

Use a variety of thinking skills to anticipate and solve problems.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

BAP200 is recommended.

Topic Outline

  1. Defining the business need and the solution scope
  2. Performing a cost-benefit analysis
  3. Making a decision and developing a business case

Mode of Instruction
A combination of teaching methods will be utilized which may include lectures, case studies, discussions, group and individual work.

This course is delivered online.  This may involve the use of digital materials and/or a text, group discussions, interaction with your instructor and online activities.

Prescribed Texts
In-Class and Online:
Title:          Developing a Business Case
Publisher:  Harvard Business School Press
Edition:      Pocket Mentor
ISBN:         9781422129760

Bookstore inventory not available.  Students must obtain from alternate sources.

Reference Material

Required Supplies

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online ( or at Seneca's Registrar's Offices.

Modes of Evaluation
Assignments are due on the dates specified. Should extenuating circumstances arise, please contact your instructor prior to the assignment due date so that an appropriate course of action can be established. Late assignments may be subject to a penalty of up to 10% per week and will not generally be accepted beyond two weeks from the due date.
In cases of cheating or plagiarism, the College Academic Policy will prevail. Please ensure that all assignments and reports are properly documented.
Students are referred to the following website for Seneca College Library style guides, Academic Honesty Policy and Copyright guidelines:  http:/
Dates for evaluations are specified in the weekly schedule addendum to this outline. The evaluation process may include, but is not limited to, tests, exams, assignments or presentations. Any absences or missed submissions due to medical or other reasons must be supported by medical or other appropriate documentation within one (1) week of the due date. The faculty and program area must be notified immediately in the event of a missed evaluation. Upon acceptance of the documentation, the weighting of the missed deliverable will normally be applied to the final exam.
English Competency
The ability to communicate effectively is essential for success in business. Therefore, you must demonstrate English competency in this course in both oral and written work. Ensure your written work includes correct sentence structure, spelling and punctuation. Always spell check, edit and proofread your work.
Grading is based on the following marking scheme:

In Class:

Individual Assignment (Problem Statements) 25%
Individual Assignment (Sample Business Case) 35%
Final Exam 40%

Graded Discussions (4 x 5%) 20%
Online Assignments 30%
Group Work Project 30%
Weekly Quizzes (4 x 5%) 20%

Online Delivery:  All the academic policies of the College at which you registered apply.  This includes, but is not limited to policies related to grading, supplemental exams, deferred exams and accommodations.

 Please retain this course outline document for future educational and/or employment use.

Program Manager:
Emiliano Introcaso

Approved by: Chair - Business Studies Danielle Mercier