DGD100 - Digital Graphic Fundamentals

Outline info
Last revision date 2018-07-20 11:57:24.204
Last review date 2018-07-20 11:57:35.115

Subject Title
Digital Graphic Fundamentals

Subject Description
This introductory course takes a comprehensive survey of the fundamentals of graphic design paired with the relevant software and processes involved for print and web publishing. It is designed for those wishing to pursue a career in online and desktop design or publishing. Students will be introduced to the fundamentals of; type, graphic elements, preparing digital art, working with colour and file preparation for both print and online publishing. Participants are given a comprehensive "jump-start" in working with industry standard desktop publishing and web design programs including; Adobe Photoshop, Adobe Illustrator, Adobe InDesign and Dreamweaver.

Credit Status
1 full credit

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Use digital imaging software and techniques for editing images, color correction, tonal value and special effects.
  2. Assemble multiple images creating composite representations through digital means that incorporate design principles, color, a sense of style, depth and dimension.
  3. Plan, prepare and design imagery digitally that joins message and meaning in conjunction with technical elements of artistic and professional quality.
  4. Acquire, articulate, and utilize [specialized] terminology and knowledge relevant to graphic design, this includes relationships to other disciplines and understanding of contemporary global issues.
  5. Assess, articulate and predict the influence of graphic design issues as well as importance within the human environment from sustainability and interdisciplinary perspectives to social responsibility.
  6. Acquire and demonstrate competency in technical skills applicable to digital graphic design and layout.
  7. Demonstrate the ability to use design strategies and technical thinking in an iterative design process.
  8. Demonstrate the ability to synthesize, analyze, and develop probable solutions for digital design and process.
  9. Communicate design solutions, concepts, and strategies clearly and concisely through visual, verbal and written means.
  10. Synthesize information through traditional and new technologies, accessing and utilizing the information for problem solving in design activities.
  11. Analyze and constructively gain the ability to criticize and evaluate information from multiple sources and diverse perspectives within design practice.
  12. Understand the relationship of graphic design to other disciplines and to contemporary society.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Experience with internet technologies.

  • Being able to navigate/search/browse the internet
  • Being able to download
  • Understanding of the Windows operating system
  • Understanding of the Windows file system
  • Able to Copy, Delete, Rename and Save files
  • Able to download files from URL in a web browser
  • Compress and Uncompress zip files

Topic Outline
     Introduction to Design Elements
     Introduction to fundamentals in Desktop Publishing
     Fonts and Typography
     Techniques in Graphic Design for Print and Web output
     Understanding Image Management Techniques including sizing and scaling both raster and vector objects
     Managing Fonts and Choosing Type for graphic output
     File management and document structure
     Preparing graphics for both web and print
     Working with colour and colour theory  
     File types for web and print
     Introduction to InDesign,  Illustrator, Photoshop and Dreamweaver
     The Four Basic Principles

  • About Balance
  • About Contrast
  • About Unity
  • About Proximity
     The effective use of white space
     About eye movement (print and screen)
     Advertisements (print and screen)
     Branding and iconography
     Newsletters and Mailers
     Corporate Identity and Branding Systems
     Web Design and Page Layout for Web
     Design and Concept Sketching (Thumbnails to Compositions) 
     Tips and Techniques for creating memorable concise visuals 

Mode of Instruction
Classroom instruction and extensive hands-on experience will be provided with each participant having exclusive use of a computer.
Additional modes of instruction will include class discussion and question and answer period.  

Prescribed Texts


Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/academic-policy) or at Seneca's Registrar's Offices.

Modes of Evaluation


Project 1 25%
Project 2 25%
project 3 25%
Final Project 25%
Total 100%


Approved by: Sharon Estok