EAC186 - Writing in Business

Outline info
Last revision date 2018-09-24 01:09:08.485
Last review date 2018-11-07 14:49:16.219

Subject Title
Writing in Business

Subject Description
Business professionals must be able to communicate effectively through the written word if they are going to succeed in today's business environment. This course introduces the essentials of written communications so that ideas and thoughts are expressed concisely and efficiently in all types of business documents. Students learn how best to plan communications, structure and present texts, make ideas flow, and get messages across with clarity and impact.

Credit Status
ONE CREDIT. (Not applicable to Day Diploma or FCE Equivalent Programs. Not equivalent to COM101.)

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Identify the principles of effective business writing
  2. Research, plan, and structure business documents
  3. Organize writing to be clear, informative, persuasive and effective
  4. Locate, select, and handle information using print and web sources
  5. Apply guidelines of effective editing and proofreading to maintain professional standards across all written material

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

A strong command of English is required

Topic Outline

Students will be given classroom instruction, exercises, practical editing work, and writing practice in such areas as memos, letters, career profiles, reports, electronic communication and resources, presentations and seminars, and other relevant documents required in the business community.

Mode of Instruction

To ensure that students are engaged as much as possible in the learning process, instructors can use such teaching methods as class and small group discussions, written projects and research, individual and group presentations, readings, lectures, workshops, in-class exercises, and/or computer-aided instruction. The mode of delivery will dictate the most appropriate teaching methods available to an instructor.

Prescribed Texts
Successful Business Commmunication, Bridging the Gap, Deborah Luchuk, 2nd edition, Oxford University Press.

Reference Material
Maimon, Elaine, et al., A Writer's Resource: A Handbook for Writing and Research. 3rd Can. Ed. McGraw-Hill    Ryerson
Any Canadian Reference or Handbook
Students should possess an appropriate college-level dictionary.

Students are referred to the following website for the Seneca College Library MLA Style Guide and Guide to Integrating Quotations (MLA Style):


Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/academic-policy) or at Seneca's Registrar's Offices.

Modes of Evaluation
To be successful in this course, you must complete all course work as specified and achieve an overall grade of 50% or higher. For further information on evaluation and academic standing, see a copy of the Academic Policy available at Seneca registration offices.

Term Work:

The instructor's class schedule will indicate the nature of the weekly activities as well as the assignments, their due dates, and their value.All assignments must be correctly documented using an appropriate documentation style as identified by the instructor – and follow the criteria established by the assignment, unless otherwise notified.

Unless students have been granted an extension in advance, late assignments will be penalized accordingly. There is no provision for rewriting late assignments, regardless of the grade awarded. Students must contact faculty in advance of due date to discuss extensions.

Make-up opportunities for assignments must also be made in advance of the scheduled due date. If an assignment is missed due to class absence, any official documentation that might be grounds for arranging a make-up opportunity must be submitted to the faculty member on or before the next scheduled class. Make-up opportunities do not apply to all graded assignments.

Grading scheme:

Written Tasks 40%
Report 20%
Presentation 10%
Business Plan/Case 30%

Student Success:
Please come prepared to participate in class. Make sure you bring your course text to each class, participate in class discussions, hand in any assigned work on time and attend each and every class. Following these suggestions will increase your chances of success.

Approved by: Chair - Business Studies Danielle Mercier