EAC197 - Effective Business Communication

Outline info
Last revision date 2018-09-24 01:08:51.65
Last review date 2018-11-07 14:49:15.698

Subject Title
Effective Business Communication

Subject Description
Designed to meet the needs of business people who want to improve their written and verbal communication abilities, this course provides practical skills in writing core business documents and presenting information in a variety of settings.

Credit Status
ONE CREDIT. (Not applicable to Day Diploma or FCE Equivalent Programs. Not equivalent to EAC394.)

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Identify the audience and purpose in common business communication situations and create effective responses
2. Choose the appropriate format for any situation and communicate effectively in that format (situations may require written or spoken response and the use of electronic communication tools)
3. Compose and edit documents that are readable, mechanically sound, and appropriate in tone
4. Demonstrate qualities of effective listening
5. Prepare short speeches
6. Prepare seminar/workshop presentations
7. Use audio-visual aids

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

A strong command of English is recommended.

Topic Outline
Students will be given classroom instruction, exercises, practical editing work, and writing practice in such areas as communication foundations, core business documents, including letters, memos, and proposals, and presentation techniques relevant for the business community. 

Mode of Instruction
To ensure that students are engaged as much as possible in the learning process, instructors can use such teaching methods as class and small group discussions, essays and research, individual and group presentations, readings, lectures, workshops, in-class exercises, and/or computer-aided instruction. 

Prescribed Texts
no text required
Resources/material will be available online

Reference Material
Maimon, Elaine, et al., A Writer's Resource: A Handbook for Writing and Research. McGraw-Hill Ryerson
Any Canadian Reference or Handbook
Students should possess an appropriate college-level dictionary/thesaurus

Students are referred to the following web site for the Seneca College Library MLA Style Guide and Guide to Integrating Quotations (MLA Style):

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/academic-policy) or at Seneca's Registrar's Offices.

Modes of Evaluation

To be successful in this course, you must complete all course work as specified and achieve an overall grade of 50% or higher. For further information on evaluation and academic standing, see a copy of the Academic Policy available at Seneca registration offices.

Term Work:

The instructor's class schedule will indicate the nature of the weekly activities as well as the assignments, their due dates, and their value. All assignments must be correctly documented using MLA criteria – in-text citations for quotes and paraphrasing; MLA Works Cited page – and follow the criteria established by the instructor, unless otherwise notified.

All term work assignments must be completed prior to the time of the examination/project due date. Unless students have been granted an extension in advance, late assignments will be penalized accordingly. Students must contact faculty in advance of due date to discuss extensions.

Make-up opportunities for assignments must also be made in advance of the scheduled due date. If the assignment is missed due to class absence, any official documentation that might be grounds for arranging a make-up opportunity must be submitted to the faculty member on or before the next scheduled class. Make-up opportunities do not apply to all graded assignments.

The final /project will be 30% of the final grade. In all cases, students will respond to the project question in a way that satisfies the learning outcomes of EAC197: Effective Business Communication.

Grading scheme:

Written Assignments/Quizzes 45%
Presentation 25%
Final Project 30%

Student Success:
Please come prepared to participate in class. Make sure you bring your course text to each class, participate in class discussions, hand in any assigned work on time, and attend each and every class. Following these suggestions will increase your chances of success.

Approved by: Fiona Bain-greenwood