EAC312 - Business Verbal Communications

Outline info
Last revision date 2018-09-24 01:08:26.144
Last review date 2018-11-07 14:49:12.896

Subject Title
Business Verbal Communications

Subject Description
Verbal communication comes with a personal responsibility. Essentially, effective communicators have the responsibility of making messages clear and understandable, so they can build and maintain relationships with customers and colleagues.  This course introduces the primary aspects of successful verbal communication in a business context. Students develop and implement an action plan for continuously improving their own verbal skills, gaining practical knowledge about business communications that can be applied in real-world scenarios. 

Credit Status
One credit. Not accepted as a credit in Day Diploma or Faculty of Continuing Education equivalent programs.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Analyze audience and purpose in the context of a business environment
2. Create well-organized and coherent arguments based on evidence and then present them orally
3. Present the results of studies/investigations accurately and reliably in a presentation or seminar format
4. Listen and contribute effectively in group discussions and other team activities
5. Plan and deliver presentations, using technology

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

A strong command of English is required.

Topic Outline
Students will develop and demonstrate their competence in verbal expression through the following topics: communication models in different formal and informal environments; business communication-types and dynamics; audience analysis and preparation strategies (i.e. organization of ideas, aids); non-verbal communications; listening techniques and audience dynamics; types of verbal communications - persuasive messages, sales presentations, informal/impromptu presentations, formal reports/presentations and seminar/small group workshops/meetings.

Mode of Instruction
The class format will include lectures, films/videos, mini exercises, case studies, and assignment presentations.

Prescribed Texts
Students are referred to the following web site for the Seneca College Library MLA Style Guide and Guide to Integrating Quotations (MLA Style):


Reference Material
Maimon, Elaine, et al., A Writer's Resource: A Handbook for Writing and Research. McGraw-Hill Ryerson
Students should possess an appropriate college-level dictionary and thesaurus.

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/academic-policy) or at Seneca's Registrar's Offices.

Modes of Evaluation

Term Work:
To be successful in this course, you must complete all course work as specified and achieve an overall grade of 50% or higher. All term work must be met prior to the time of the final presentation. All major segments of the subject must be successfully completed in order to earn a passing grade. Students must attend 80% of classes scheduled in order to do the final presentation.

All term work assignments must be completed prior to the time of the examination. Unless students have been granted an extension in advance, late assignments will be penalized accordingly. There is no provision for rewriting late assignments, regardless of the grade awarded.  Students must contact faculty in advance of due date to discuss extensions.

Make-up opportunities for in-class assignments (in-class essays, seminars) must also be made in advance of the scheduled due date. If the in-class assignment is missed due to class absence, any official documentation that might be grounds for arranging a make-up opportunity must be submitted to the faculty member on or before the next scheduled class.  Make-up opportunities do not apply to all graded assignments.

Grading scheme:

Assignment 1 15%
Presentation #1 25%
Narrative Exercises 10%
Scenario-based Tasks 15%
Final Presentation 35%

Student Success:

Please come prepared to participate in class.  Make sure you bring your course text to each class, participate in class discussions, hand in any assigned work on time and attend each and every class.  Following these suggestions will increase your chances of success.

Approved by: Fiona Bain-greenwood