EAC894 - Business Writing

Outline info
Last revision date 2018-10-22 15:41:18.845
Last review date 2018-10-22 15:41:18.847

Subject Title
Business Writing

Subject Description
The ability to write clearly and directly is highly prized in organizations.  In order to succeed in today's information overload world, writers must be able to effectively articulate ideas quickly, clearly and concisely in proposals, emails, reports, memos, project plans, and through social media.  This course focuses on creating professional-quality documents for realistic business situations, with an emphasis on audience analysis, appropriateness and editing.  Other topics include formal and informal outlining techniques, revising for wordiness, unnecessary phrases, redundancy and jargon, and producing e-correspondence in an organizational setting.

Credit Status

A credit course in all two- and three-year business programs. .  Equivalent to EAC394 and EAC594. (Prerequisite for EAC694)

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Identify the ethical, international, social, and professional constraints of audience, style, and content for writing situations among colleagues of an organization between organizations, or between an organization and the public.
  2. Practice the unique qualities of professional rhetoric and writing style, such as sentence conciseness, clarity, accuracy, honesty, using direct order organization, readability, coherence and transitional devices.
  3. Use the formal elements of specific genres of organizational communication: white papers, recommendation and analytical reports, proposals, memoranda, web pages, wikis, blogs, business letters, and promotional documents.
  4. Revise and edit in all assignments, including informal media

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

COM101 or equivalent

Topic Outline

Students will be given classroom instructions, exercises, and assignments in the following areas:

  1. Communication Foundations
  2. Core Business Documents:
  3. Formal Reports and Proposals
  4. Presentations and Collaboration
  5. Social Media

Mode of Instruction

There are two modes of delivery for this course:
1. In-class: Students attend classes on campus each week. All instruction is delivered in a face to face environment.
2. Online: All class work is completed in a fully online environment. Students do not attend any classes on campus; however, the final exam must be written in-person at the Test Centre. 
Students interested in pursuing online courses must have strong time management skills and regular access to a home or office computer with an Internet connection and web access.
Teaching and Learning Methods:
To ensure that students are engaged as much as possible in the learning process, instructors can use such teaching methods as class and small group discussions, essays and research, individual and group presentations, readings, lectures, workshops, in-class exercises, and/or computer-aided instruction. The mode of delivery will dictate the most appropriate teaching methods available to an instructor.

Prescribed Texts
All material and readings will be provided by the instructor

Reference Material
Maimon, Elaine, et al., A Writer's Resource: A Handbook for Writing and Research. McGraw-Hill
Any Canadian Reference or Handbook
Students should possess an appropriate college-level dictionary.

Students are referred to the following web site for the Seneca College Library MLA Style Guide and Guide to Integrating Quotations (MLA Style).

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/academic-policy) or at Seneca's Registrar's Offices.

Modes of Evaluation

To be successful in this course, you must complete all course work as specified and achieve an overall grade of 50% or higher. For further information on evaluation and academic standing, see a copy of the Academic Policy available at Seneca registration offices.

Term Work:
The term work for In-Class sections will constitute 75% of the final grade. The term work for Online sections will constitute 65% of the final grade. In all cases, the instructor’s class schedule will indicate the nature of the weekly activities as well as the assignments, their due dates, and their value. All assignments must be correctly documented using MLA criteria – in-text citations for quotes and paraphrasing; MLA Works Cited page – and follow the criteria established by the instructor, unless otherwise notified.

All term work assignments must be completed prior to the time of the examination. Unless students have been granted an extension in advance, late assignments will be penalized accordingly. There is no provision for rewriting late assignments, regardless of the grade awarded. Students must contact faculty in advance of due date to discuss extensions.

Make-up opportunities for assignments must also be made in advance of the scheduled due date. If an assignment is missed due to class absence, any official documentation that might be grounds for arranging a make-up opportunity must be submitted to the faculty member on or before the next scheduled class. Make-up opportunities do not apply to all graded assignments.

Final Examination:
The final examination for In-Class sections will constitute 25% of the final grade. Students will respond to the exam questions in a manner that satisfies the learning outcomes of EAC894: Business Writing.

Grading Scheme:

In-Class Sections Online Sections
Written Assignments 55% Group Report/Presentation 25%
Team Project 20% Blogs 20%
    EPortfolio 25%
Final Examination 25% Professional Communication Analysis 30%

Student Success:
Please come prepared to participate in class. Make sure you bring your course text to each class, participate in class discussions, hand in any assigned work on time and attend each and every class. Following these suggestions will increase your chances of success.

*Though digital and electronic tools are integrated into the curriculum, competency with the tools will not be assessed.  Rather the materials created with the use of the tools will be evaluated.

Approved by: Chair - Business Studies Danielle Mercier