ECD093 - Formulating a Business Plan

Outline info
Last revision date 2017-05-29 00:26:48.887
Last review date 2017-07-17 00:15:04.388

Subject Title
Formulating a Business Plan

Subject Description
This workshop will detail the steps to developing a business plan for opening a child care business in Ontario. Students will research an operational plan and marketing strategies. The steps will conform to the Child Care and Early Years Act requirements as well as address the needs for presenting a business plan to financial institutions for funding.

Credit Status
One credit towards a Setting Up Your Own Childcare, Nursery School, After School Program Recognition of Achievement.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Analyze the steps to formulating a successful business plan

2. Adapt a business plan format to the requirements to run a child care program as outlined in the Child Care and Early Years Act

3. Define the financial elements of a small business

4. Develop an operational plan for the day-to-day operation of the child care program

5. Discuss marketing strategies for small business

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

ECD090 - Intro to Setting up a Childcare, Nursery School, After School Program
Knowledge of  Early Childhood Education is recommended

Topic Outline
Students will develop a business plan for a child care program .  This will include financial breakdowns, an operational plan and  marketing strategies.

Small Business Plan
-define the elements of a small business in Ontario
-outline the procedures for the development of each step of the business plan

Marketing Plan
-define the elements of a marketing plan for the child care business
-outline the procedures for implementing the marketing plan

Operational Plan
-describe the day-to-day operation of a business
-apply the operational plan to the daily operation of a child care program in Ontario according to the Child Care and Early Years Act

Financial Information
-analyze the financial statements needed for a small business
-define a balance sheet, income statement and cash flow statement.

Mode of Instruction
This workshop will use a variety of methods including personal experiences, hand outs, discussion, question and answer.

Prescribed Texts
Hand outs

Reference Material

Participants can access the Day Nurseries Act of Ontario at:

Required Supplies

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online ( or at Seneca's Registrar's Offices.

Modes of Evaluation
Students will develop a mock business plan including financial statements as the workshop progresses. This mock plan will be submitted at the end of the workshop for grading. Students must achieve a passing grade of 60% ( C ) or higher for a grade of SAT (satisfactory). 

Approved by: Sandra Noble