FRM600 - Introduction to Fundraising

Outline info
Last revision date 2018-07-03 22:38:56.458
Last review date 2018-07-03 22:38:56.459

Subject Title
Introduction to Fundraising

Subject Description
This subject provides students with an overview of the principles, ethics, and practices of professional fundraising and a systemic examination of the thinking and preparation that is required before an organization can engage in successful fundraising. Students examine the evolution of fundraising in North America, the role the voluntary sector plays in today's society and the changing nature of the position of the fundraising professional. Students also analyze the needs of an organization and apply fundraising approaches that best suit the organizational needs.

Credit Status
One full credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Define philanthropy, its history and changing nature in North America.
2. Define the voluntary or "third" sector and examine how it contributes to the economy.
3. Explain the evolution and structure of non-profit organizations and their legal obligations.
4. Identify communication skills required of a professional fundraiser.
5. Explain the management and leadership skills needed to fulfill the role of a non-profit manager.
6. Outline a variety of fund development approaches, including examples that demonstrate advantages, limitations, and organizational requirements.
7. Identify areas of study that are essential to a fund development professional.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.


Topic Outline

  • Philanthropy
  • How the nonprofit sector relates to other economic sectors
  • Characteristics and scope of the nonprofit sector
  • Stakeholders in the nonprofit sector
  • Legal constitution of voluntary sector organizations
  • Trends in fundraising
  • Differences between a charity and other nonprofit organizations
  • Roles, responsibilities and functions of a nonprofit Board
  • Human and financial resources required for nonprofit operations
  • Competencies required of a nonprofit manager
  • Relationship between the nonprofit manager and the board of directors
  • Leadership qualities required by nonprofit managers
  • Approaches to raising money for nonprofit organizations
  • Donor stewardship process
  • Marketing and its relationship to the fundraising process

Mode of Instruction
This subject is delivered online. This may involve the use of digital materials and/or a text, group discussions, interaction with your instructor and online activities. 

Prescribed Texts
No textbook required.  All subject materials are available in the online lesson notes and various websites. 

Reference Material

Required Supplies

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online ( or at Seneca's Registrar's Offices.

Modes of Evaluation
Assignments are due on the dates specified. Should extenuating circumstances arise, please contact your instructor prior to the assignment due date so that an appropriate course of action can be established. Late assignments may be subject to a penalty of up to 10% per week and will not generally be accepted beyond two weeks from the due date.

In cases of cheating or plagiarism, the College Academic Policy will prevail. Please ensure that all assignments and reports are properly documented.

Students are referred to the following website for Seneca College Library style guides, Academic Honesty Policy and Copyright guidelines:   http:/

Dates for evaluations are specified in the weekly schedule addendum to this outline. The evaluation process may include, but is not limited to, tests, exams, assignments or presentations. Any absences or missed submissions due to medical or other reasons must be supported by medical or other appropriate documentation within one (1) week of the due date. The faculty and program area must be notified immediately in the event of a missed evaluation. Upon acceptance of the documentation, the weighting of the missed deliverable will normally be applied to the final exam.

English Competency
The ability to communicate effectively is essential for success in business. Therefore, you must demonstrate English competency in this course in both oral and written work. Ensure your written work includes correct sentence structure, spelling and punctuation. Always spell check, edit and proofread your work.

Grading is based on the following marking scheme:

Assignments 40%
Discussions 10%
Quizzes (2) 10%
Final Assignment 40%

For online delivery:  All the academic policies of the College at which you registered apply. This includes, but is not limited to policies related to grading, supplemental exams, deferred exams and accommodations. 

Please retain this course outline document for future educational and/or employment use.

Academic Program Manager

Emiliano Introcaso

Approved by: Chair - Business Studies Danielle Mercier