FRM601 - Fundraising as a Management Process

Outline info
Semester
School
Last revision date 2017-07-25 07:23:33.171
Last review date 2017-07-25 07:23:33.173


Subject Title
Fundraising as a Management Process

Subject Description
Accountability and transparency are key in today's society. Students develop realistic marketing, communication and financial plans that reflect the budgetary obligations of an organization, and learn how to inspire general public interest and establish trust in the brand of the organization they represent. Students learn the importance and role of marketing, public relations and financial management in the world of fundraising.

Credit Status
One full credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Describe the role that marketing plays in the non-profit sector and the characteristics of non-profit marketing.
2. Explain the different market research processes and apply a process that best reflects the needs of a non-profit organization.
3. Describe the marketing strategy concept as it relates to the strategic planning process.
4. Develop marketing, communications and financial plans.
5. Identify key branding components of cause-related marketing.
6. Define financial management as it relates to the non-profit and for-profit sectors.
7. Explain the importance of fiscal implications and responsibilities pertaining to cash management, budgeting, internal control systems and financial reporting.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Prerequisite(s)
None.

Topic Outline

  • Marketing principles
  • Cost and benefit
  • Types of competition faced by nonprofit organizations
  • Market segmentation
  • Relationship between market research and fundraising
  • Market research concepts
  • Questionnaires and focus group research
  • Marketing strategy
  • Impersonal and interpersonal communications
  • Communications media
  • Public relations and publicity
  • Brand strategy
  • Elements of a CRM program
  • Financial management
  • Cash flow projection
  • Budget process
  • Components of internal control

Mode of Instruction
Online
This subject is delivered online. This may involve the use of digital materials and/or a text, group discussions, interaction with your instructor and online activities. 

Prescribed Texts
No textbook required.  All subject materials are available in the online lesson notes and various websites. 

Reference Material
None.

Required Supplies
None.

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
OR
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/academic-policy) or at Seneca's Registrar's Offices.


Modes of Evaluation
Assignments are due on the dates specified. Should extenuating circumstances arise, please contact your instructor prior to the assignment due date so that an appropriate course of action can be established. Late assignments may be subject to a penalty of up to 10% per week and will not generally be accepted beyond two weeks from the due date.

In cases of cheating or plagiarism, the College Academic Policy will prevail. Please ensure that all assignments and reports are properly documented.

Students are referred to the following website for Seneca College Library style guides, Academic Honesty Policy and Copyright guidelines:  http:/senecacollege.ca/library

Dates for evaluations are specified in the weekly schedule addendum to this outline. The evaluation process may include, but is not limited to, tests, exams, assignments or presentations. Any absences or missed submissions due to medical or other reasons must be supported by medical or other appropriate documentation within one (1) week of the due date. The faculty and program area must be notified immediately in the event of a missed evaluation. Upon acceptance of the documentation, the weighting of the missed deliverable will normally be applied to the final exam.

English Competency
The ability to communicate effectively is essential for success in business. Therefore, you must demonstrate English competency in this course in both oral and written work. Ensure your written work includes correct sentence structure, spelling and punctuation. Always spell check, edit and proofread your work.

Grading is based on the following marking scheme:

4 Discussion Forums (4 x 5%) 20%
2 Quizzes (2 x 10%) 20%
2 Assignments (2 x20%) 40%
Final Assessment 20%







For online delivery:  All the academic policies of the College at which you registered apply. This includes, but is not limited to policies related to grading, supplemental exams, deferred exams and accommodations. 

Please retain this course outline document for future educational and/or employment use.

Academic Program Manager
Emiliano Introcaso

Approved by: Chair - Business Studies Danielle Mercier