FRM602 - Methods of Fundraising

Outline info
Last revision date 2018-07-03 14:21:53.396
Last review date 2018-07-16 00:15:00.461

Subject Title
Methods of Fundraising

Subject Description
This subject presents the issues and processes involved in planning and organizing special events. Students examine the organization, advantages and disadvantages of special events as a fundraising technique including: tasks and responsibilities, working with committees, creative development of event concepts, scheduling and budgeting and strategies for maximizing profits from the event. Students examine corporate partnerships and grant seeking and entrepreneurial and third-party fundraising activities. Students develop fundraising plans according to the needs and capabilities of the organization they represent i.e. finances and human resources. The subject also explores relationships with the corporate sector and the means to identify their interest in fundraising.

Credit Status
One full credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Define when and where special events come in to play in supporting a broader fund development plan and the advantages and challenges associated with these endeavors.
2. Design special events that fit the overall plan in accordance with financial considerations and human resource availability (telemarketing, a-thons, direct mail, third party fundraising, etc.)
3. Identify granting opportunities via all types of grantors, such as foundations, governments, corporations and explain the advocacy each entails.
4. Describe the relationship between the corporate and charitable sectors by exploring the history of corporate giving, the current models used to fund projects, the trends in giving and the actual funding.
5. Conduct cause-related marketing via research, market demographics and corporate recognition.
6. Create corporate marketing packages based on market research.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.


Topic Outline

  • Role of special events within an integrated fund development program
  • In-kind donations
  • Ethical issues associated with special event fundraising
  • Types of special events
  • Sources of event-related income
  • Sponsorships
  • Budgeting
  • Taxation and legal considerations
  • Grantors
  • Foundations
  • Researching prospective funding sources
  • Government funding
  • Grant proposals 

Mode of Instruction
This subject is delivered online. This may involve the use of digital materials and/or a text, group discussions, interaction with your instructor and online activities.

Prescribed Texts
No textbook required.  All subject materials are available in the online lesson notes and various websites. 

Reference Material

Required Supplies

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online ( or at Seneca's Registrar's Offices.

Modes of Evaluation
Assignments are due on the dates specified. Should extenuating circumstances arise, please contact your instructor prior to the assignment due date so that an appropriate course of action can be established. Late assignments may be subject to a penalty of up to 10% per week and will not generally be accepted beyond two weeks from the due date.

In cases of cheating or plagiarism, the College Academic Policy will prevail. Please ensure that all assignments and reports are properly documented.

Students are referred to the following website for Seneca College Library style guides, Academic Honesty Policy and Copyright guidelines: http:/

Dates for evaluations are specified in the weekly schedule addendum to this outline. The evaluation process may include, but is not limited to, tests, exams, assignments or presentations. Any absences or missed submissions due to medical or other reasons must be supported by medical or other appropriate documentation within one (1) week of the due date. The faculty and program area must be notified immediately in the event of a missed evaluation. Upon acceptance of the documentation, the weighting of the missed deliverable will normally be applied to the final exam.

English Competency
The ability to communicate effectively is essential for success in business. Therefore, you must demonstrate English competency in this course in both oral and written work. Ensure your written work includes correct sentence structure, spelling and punctuation. Always spell check, edit and proofread your work.

Grading is based on the following marking scheme:

Discussions 10%
Quizzes (4) 10%
Assignments (4) 40%
Final Assessment 40%

For online delivery:  All the academic policies of the College at which you registered apply. This includes, but is not limited to policies related to grading, supplemental exams, deferred exams and accommodations. 

Please retain this course outline document for future educational and/or employment use.

Academic Program Manager:
Emiliano Introcaso

Approved by: Chair - Business Studies Danielle Mercier